Temel Kitaplar:

1- Edibe Sözen (ed.) (2012). Hepimiz Globaliz Hepimiz Yereliz - Gutenberg Galaksiden Zuckerberg Galaksiye, Alfa Yayınları, İstanbul.

2- Deniz Yengin (ed.) (2015). Sosyal Medya Araştırmaları, Paloma Yayınları, İstanbul.

3- Berkan Bayındır, Deniz Yengin, Tamer Bayrak (2018). Süper Bağlantılı İnternet Dijital Medya-Tekno - Sosyal Hayat, Der Yayınları, İstanbul.

4- Social Media Marketing; Tracy Tuten & Michael Solomon (2014)

5- Understanding Digital Marketing; Damian Ryan & Calvin Jones (2013)

6- e-Marketing Theory and Application, Stephen Dann & Susan Dann (2011)

Temel Makale ve Bildiriler:

1-) Overcoming SME barriers to gaining competitive advantage through social media,L Çallı, L Clark (2015)

2-) Personality types and Facebook advertising: An exploratory study, L Clark, L Çallı (2014)

3-) Marketing meets Web 2.0, social media, and creative consumers: Implications for internationalmarketing strategy,Pierre R. Berthon, Leyland F. Pitt, Kirk Plangger, Daniel Shapiro (2012)

4-) Social spending: Managing the social media mix, Bruce D. Weinberg & Ekin Pehlivan (2011)

5-) Users of the world, unite! The challenges andopportunities of Social Media, Andreas M. Kaplan, Michael Haenlein (2010)

6-) eTransQual: A transaction process-based approach for capturing service quality in online shopping, Hans H. Bauer,Tomas Falk,Maik Hammerschmidt (2006)

7-) eTailQ: dimensionalizing, measuring and predicting etail quality, Mary Wolfinbargera, Mary C Gilly (2003)