Course Plan Summary
| Course Type | Number | Credit Total | ECTS Total | |
| Program Basic Courses | Department Compulsory | 5 | 15 | 78 |
| Program Speciality Courses | Department Optional | 7 | - | 42 |
1. Semester Course Plan
| Code | Course | Type | Language | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|---|
| HIR 801 | Research Area M.Sc | Compulsory | Turkish | 4+0 | 4 | 6 |
| HIR 590 | Scientific Research Techniques and Seminar | Compulsory | Turkish | 3+0 | 3 | 6 |
| Elective | Optional | Turkish | - | - | 6 | |
| Elective | Optional | Turkish | - | - | 6 | |
| Elective | Optional | Turkish | - | - | 6 | |
| Total | 7 + | 30 | ||||
2. Semester Course Plan
| Code | Course | Type | Language | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|---|
| HIR 802 | Research Area M.Sc | Compulsory | Turkish | 4+0 | 4 | 6 |
| Elective | Optional | Turkish | - | - | 6 | |
| Elective | Optional | Turkish | - | - | 6 | |
| Elective | Optional | Turkish | - | - | 6 | |
| Elective | Optional | Turkish | - | - | 6 | |
| Total | 4 + | 30 | ||||
3. Semester Course Plan
| Code | Course | Type | Language | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|---|
| HIR 803 | Research Area M.Sc | Compulsory | Turkish | 4+0 | 4 | 6 |
| HIR 800 | Graduation Thesis | Compulsory | Turkish | 0+0 | 0 | 54 |
| Total | 4 | 60 | ||||
Faculty / Institute secmeli Course List
| Code | Course | Type | Language | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|---|
| HIR 505 | Public Relations Plannig and Communication Management | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 517 | Ways Of Seeing, Visual Culture and Modernity | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 513 | Issues and Crisis Management | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 518 | Media Management and Media Planning | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 502 | Public Opinion Research and Spss | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 509 | Political Communication Campaigns | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 515 | Event Management | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 504 | Corporate Identity, Image and Reputation Management | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 510 | New Media, Social Networks and Public Relations | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 508 | Perception Management and Persuasion | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 529 | Consumer Behavior and Purchasing Process | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 533 | Intercultural Communication | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 525 | Integrated Marketing Communications | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 527 | Brand Communication and Management | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 531 | Adverising Analysis | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 511 | Critical Communication Theories | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 507 | Strategic Brand Management | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 526 | Body Language In Business Life | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 506 | Advertising Sociology | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 503 | Social Trends In Advertising and Life Styles | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 532 | Social Entrepreneurship In Public Relations | Optional | Turkish | 3+0 | 3 | 6 |
| HIR 534 | Communication Of Social Responsibilty | Optional | Turkish | 3+0 | 3 | 6 |