Course Plan Summary
| Course Type | Number | Credit Total | ECTS Total | |
| Program Basic Courses | Department Compulsory | 7 | 21 | 93 |
| Program Speciality Courses | Department Optional | 2 | - | 12 |
1. Semester Course Plan
| Code | Course | Type | Language | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|---|
| UYP 801 | Research Area M.Sc | Compulsory | Turkish | 4+0 | 4 | 6 |
| UYP 503 | Marketing Management | Compulsory | Turkish | 3+0 | 3 | 7 |
| UYP 519 | Business Process Management | Compulsory | Turkish | 3+0 | 3 | 7 |
| UYP 590 | Scientific Research Techniques and Seminar | Compulsory | Turkish | 3+0 | 3 | 7 |
| Elective | OPTIONAL | - | - | - | 6 | |
| Total | 13 + | 33 | ||||
2. Semester Course Plan
| Code | Course | Type | Language | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|---|
| UYP 802 | Research Area M.Sc | Compulsory | Turkish | 4+0 | 4 | 6 |
| Elective | OPTIONAL | - | - | - | 6 | |
| Total | 4 + | 12 | ||||
2. Semester Course Plan
| Code | Course | Type | Language | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|---|
| UYP 502 | Mathematical Decision Making In Management | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 504 | Strategic Marketing Management | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 530 | Analysis Techniques | OPTIONAL | Turkish | 3+0 | 3 | 6 |
3. Semester Course Plan
| Code | Course | Type | Language | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|---|
| UYP 803 | Research Area M.Sc | Compulsory | Turkish | 4+0 | 4 | 6 |
| UYP 800 | Graduation Thesis | Compulsory | Turkish | 0+0 | 0 | 54 |
| Total | 4 | 60 | ||||
Faculty / Institute Optional Course List
| Code | Course | Type | Language | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|---|
| ISL 006 | Industry 4.0 and Digital Transformation | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| ISL 001 | Sustainable Businesses | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| ISL 002 | Health, Safety, Environmental Culture and Applications | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| ISL 005 | Private Health Institutions Management | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| ISL 003 | Management Of Multinational Industrial Companies | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| ISL 004 | Basics Of Accounting Philosophy | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 501 | Planning In Production Management | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 511 | E-Trade Applications | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 515 | Quality Improvement Methods | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 509 | Consumer Behaviour | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 506 | Marketing Planning | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 516 | Customer Relationship Management | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 524 | Database Management Systems | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 526 | Retail Management Strategies | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 529 | Strategic Brand Management | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 508 | Services Marketing | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 533 | Current Issues In Marketıng | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 531 | Marketing Communication and Promoion | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 513 | Industrial Marketing | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 521 | Service Quality Measurement Models | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 523 | Ethics In Marketing | OPTIONAL | Turkish | 3+0 | 3 | 6 |
| UYP 510 | Digital Marketing | OPTIONAL | Turkish | 3+0 | 3 | 6 |