Program Outcomes

    Order Program Outcomes
    1 To evaluate the public relations and advertising activities with a critical point of view.
    2 To develop a capacity of analytic thinking on public relations and advertising
    3 To analyze the target audience on the basis of public relations and advertising activities.
    4 To define the elements of field research on public relations and advertising areas.
    5 To follow the new developments on corporate communication.
    6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies.
    7 To be aware of the fact that increasing the quality on public relations and advertising is important.
    8 To consider the ethical values while using media vehicles on creating public relations and advertising activities.
    9 To embrace the public relations and advertising profession as a lifestyle.
    10 To apprehend the importance of PR for image, reputation and brand

    KNOWLEDGE

    SKILLS / Cognitive, Practical

    To evaluate the public relations and advertising activities with a critical point of view.

    To develop a capacity of analytic thinking on public relations and advertising

    To analyze the target audience on the basis of public relations and advertising activities.

    To define the elements of field research on public relations and advertising areas.

    To follow the new developments on corporate communication.

    To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies.

    To be aware of the fact that increasing the quality on public relations and advertising is important.

    To consider the ethical values while using media vehicles on creating public relations and advertising activities.

    To embrace the public relations and advertising profession as a lifestyle.

    To apprehend the importance of PR for image, reputation and brand

    SKILLS

    COMPETENCIES / Learning Competence

    To evaluate the public relations and advertising activities with a critical point of view.

    To develop a capacity of analytic thinking on public relations and advertising

    To analyze the target audience on the basis of public relations and advertising activities.

    To define the elements of field research on public relations and advertising areas.

    To follow the new developments on corporate communication.

    To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies.

    To be aware of the fact that increasing the quality on public relations and advertising is important.

    To consider the ethical values while using media vehicles on creating public relations and advertising activities.

    To embrace the public relations and advertising profession as a lifestyle.

    To apprehend the importance of PR for image, reputation and brand

    COMPETENCIES

    COMPETENCIES / Field-based Competence

    To apprehend the importance of PR for image, reputation and brand