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Ders Tanımı

Ders Kodu Yarıyıl T+U Saat Kredi AKTS
INTERNATIONAL MARKETING RESEARCH UTC 310 6 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü SECMELI
Dersin Koordinatörü Arş.Gör. AYŞEGÜL KARATAŞ
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Alanına Uygun Öğretim
Dersin Amacı

The purpose of the course is providing both a pratical and scientific research method in international marketing research.

Dersin İçeriği

In this course, the target country and target customer identification activities will be applied.

Dersin Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 - Explains fundamental concepts in marketing research. 1 - 2 - 3 - A - C -
2 - Defines marketing research process and prepares a typical marketing research peojects. 1 - 2 - 3 - A - C -
3 - Assimilates the necessity of scientific approach to international market research. 1 - 2 - 3 - 16 - D - F -
4 - Decides to the types of data required and develops suitable scales for research. 1 - 2 - 3 - A - C -
5 - Collects, analyzes and interprets the necessary data for target country analysis. 4 - 8 - 16 - A - D -
6 - Collects secondary data for the target company analysis and make the analysis. 8 - 16 - A - C -
7 - Prepares the research report. 1 - 2 - 3 - A - C -
Öğretim Yöntemleri: 1:Lecture 2:Question-Answer 3:Discussion 16:Project Based Learning 4:Drilland Practice 8:Group Study
Ölçme Yöntemleri: A:Testing C:Homework D:Project / Design F:Performance Task

Ders Akışı

Hafta Konular ÖnHazırlık
1 Scienific Research Methods in International Marketing Research
2 Scienific Research Methods in International Marketing Research
3 International Marketing Research Process
4 Micro Environment Analysis Before International Marketing Research
5 Secondary Data in International Marketing Analysis
6 Analysis Towards Target Country Identification
7 Qualitative Data Collection Techniques
8 Analysis Towards Target Customer Identification
9 Midterm Examination
10 Case Studies
11 Reporting of International Market Research
12 Company Visits
13 Presentations
14 Presentations

Kaynaklar

Ders Notu
Ders Kaynakları

Döküman Paylaşımı


Dersin Program Çıktılarına Katkısı

No Program Öğrenme Çıktıları KatkıDüzeyi
1 2 3 4 5
1 Understanding and being capable of using the operational information of export, import, foreign exchange and logistics together with the theorotical background of international trade and comprehending the business culture and marketing interaction in the globalized capital, labour, and goods trade. X
2 Having the knowledge of the basic global and local regulations in international trade and being capable of implementing and interpreting these in practise. X
3 Being capable of analyzing economical and commercial developments, defining the problems about his/her assignments, expressing opinion and presenting solutions in an organization. X
4 Besides computer usage, being capable of using the information systems and software used in international trade operations. X
5 Having the capability of reseach and analytical thinking, being able to predict the processes and results of the projects and decisions to be implemented, to be able to develop strategic approach and communicate in a comprehensible manner with high power of persuasion. X
6 To be able to determine the aim, vision and goals of the organization in his/her assigned positions. X
7 As a result of the competence of critical thinking and producing alternatives, being capable of gathering and analyzing information from various sources together with taking initiative. X
8 Being continuous improvement-oriented and innovative in his/her field. X
9 Together with having the leadership features, prone to teamwork and being capable of vertical and horizontal communication based on interaction and sharing with the experts in other fields. X
10 Together with at least European Computer Driving licence advanced level in his/her required fields, usage of the information and communication technologies X
11 At least one foreign language knowledge in the field using the European Language Portfolio B2 level and using this skill in oral and written communication.
12 With social responsibility awareness, arranging and carrying out activities and projects for his/her own social environment.
13 Acting in accordance with the social, scientific, cultural and ethic values. X
14 Being capable of analyzing the relationships with the stakeholders, following the developments in his/her field, examining the position of his/her organization and submitting suggestions. X
15 Having consciousness about the subjects of universality of social rights, social justice, quality culture, protection of cultural values, enviromental protection and occupational health and safety. X
16 Understanding and being capable of using the operational information of export, import, foreign exchange and logistics together with the theorotical background of international trade and comprehending the business culture and marketing interaction in the globalized capital, labour, and goods trade. X
17 Having the knowledge of the basic global and local regulations in international trade and being capable of implementing and interpreting these in practise. X
18 Being capable of analyzing economical and commercial developments, defining the problems about his/her assignments, expressing opinion and presenting solutions in an organization. X
19 Besides computer usage, being capable of using the information systems and software used in international trade operations. X
20 Having the capability of reseach and analytical thinking, being able to predict the processes and results of the projects and decisions to be implemented, to be able to develop strategic approach and communicate in a comprehensible manner with high power of persuasion. X
21 To be able to determine the aim, vision and goals of the organization in his/her assigned positions. X
22 As a result of the competence of critical thinking and producing alternatives, being capable of gathering and analyzing information from various sources together with taking initiative. X
23 Being continuous improvement-oriented and innovative in his/her field. X
24 Together with having the leadership features, prone to teamwork and being capable of vertical and horizontal communication based on interaction and sharing with the experts in other fields. X
25 Together with at least European Computer Driving licence advanced level in his/her required fields, usage of the information and communication technologies X
26 At least one foreign language knowledge in the field using the European Language Portfolio B2 level and using this skill in oral and written communication. X
27 With social responsibility awareness, arranging and carrying out activities and projects for his/her own social environment. X
28 Acting in accordance with the social, scientific, cultural and ethic values. X
29 Being capable of analyzing the relationships with the stakeholders, following the developments in his/her field, examining the position of his/her organization and submitting suggestions. X
30 Having consciousness about the subjects of universality of social rights, social justice, quality culture, protection of cultural values, enviromental protection and occupational health and safety. X

Değerlendirme Sistemi

YARIYIL İÇİ ÇALIŞMALARI SIRA KATKI YÜZDESİ
AraSinav 1 40
PerformansGoreviUygulama 1 10
PerformansGoreviSeminer 1 40
Odev 1 10
Toplam 100
Yıliçinin Başarıya Oranı 60
Finalin Başarıya Oranı 40
Toplam 100

AKTS - İş Yükü

Etkinlik Sayısı Süresi(Saat) Toplam İş yükü(Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 1 15 15
Performance Task (Seminar) 1 15 15
Final examination 1 10 10
Toplam İş Yükü 114
Toplam İş Yükü /25(s) 4.56
Dersin AKTS Kredisi 4.56
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