| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Communıcatıon and Advertısıng | SAU 256 | 0 | 1 + 0 | 2 | 2 |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Identify basic elements of communication | Lecture, Brain Storming, Discussion, | True False Tests, Short Answer Tests, |
| 2 | Distinguish and knows the of communication | Lecture, Question-Answer, Brain Storming, Discussion, | |
| 3 | Uses communication informations in his/her field. | Lecture, Question-Answer, Brain Storming, Discussion, Case Study, Role Playing, | |
| 4 | Knows information about advertising history. | Lecture, Question-Answer, Self Study, | |
| 5 | Explain relation between development of mass communication and development of advertising. | Lecture, Question-Answer, Brain Storming, Motivations to Show, | |
| 6 | Knows famous advertises in history of advertising | Lecture, Question-Answer, Self Study, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Concept and Definition of communication | |
| 2 | Process and Models of Communication | |
| 3 | Institutional Communication | |
| 4 | Concept and Development of Mass Communication | |
| 5 | Concept and Development of Mass Communication | |
| 6 | Mass Communication and Advertising | |
| 7 | The History of Advertising | |
| 8 | Advertising in Turkey | |
| 9 | Advertising in Turkey | |
| 10 | Famous ads and masters | |
| 11 | Famous ads and masters | |
| 12 | Famous ads and masters | |
| 13 | Famous ads and masters | |
| 14 | Famous ads and masters |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| # | Ders Öğrenme Çıktılarının Program Çıktılarına Katkısı |
|---|---|
| 1 | Identify basic elements of communication |
| 2 | Distinguish and knows the of communication |
| 3 | Uses communication informations in his/her field. |
| 4 | Knows information about advertising history. |
| 5 | Explain relation between development of mass communication and development of advertising. |
| 6 | Knows famous advertises in history of advertising |
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 30 |
| 1. Kısa Sınav | 20 |
| 1. Ödev | 30 |
| 1. Sözlü Sınav | 20 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 60 |
| 1. Final | 40 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 20 | 20 |
| Oral Examination | 1 | 10 | 10 |
| Final examination | 1 | 4 | 4 |
| Toplam İş Yükü | 113 | ||
| Toplam İş Yükü / 25 (Saat) | 4,52 | ||
| dersAKTSKredisi | 2 | ||