| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Mesleki İngilizce | HIR 036 | 0 | 3 + 0 | 3 | 5 |
| Ön Koşul Dersleri | - |
| Önerilen Seçmeli Dersler | - |
| Dersin Dili | İngilizce |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Arş.Gör.Dr. SÜHEYLA AYVAZ |
| Dersi Verenler | |
| Dersin Yardımcıları |
|
| Dersin Kategorisi | Diğer |
| Dersin Amacı | This course aims to improve students' English language skills in marketing, public relations and advertising. Students are expected to be able to read and understand the basic concepts, processes and criticisms in these fields from English sources and to be able to express themselves orally and in writing on these topics. The course aims to enable students to communicate effectively in these disciplines by increasing their academic and professional English language proficiency. |
| Dersin İçeriği | This course aims to develop English language skills in marketing, public relations and advertising. First, the importance of the course in the English professional context, resources and basic questions will be emphasized and a reading will be done. Then, marketing concepts and English terminology of these concepts will be covered; marketing communication processes and English language structures used in these processes will be examined. English explanations of marketing mix elements and examples of their applications will be read, as well as related English texts on marketing history and segmentation. In the field of public relations, basic terminology, processes, English expressions of topics such as public opinion, reputation and image management will be covered, examples of crisis communication will be discussed with cases conducted in English. In advertising, basic concepts, English equivalents of advertising actors and media, brief and storyboard preparation will be studied, and students will experiment with advertising scripts in English. Finally, the course will focus on positioning strategies and creating an English-language advertising campaign and will conclude with an overall evaluation discussion. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Understand key marketing concepts and terminology in English. | Anlatım, | Yazılı Sınavlar (Kısa ve Uzun Yanıtlı), |
| 2 | Use English terminology for public relations effectively. | ||
| 3 | Identify basic advertising concepts and their English equivalents. | ||
| 4 | Create English briefs, storyboards, and advertising scripts. |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction, resources, basic questions and importance of the course in the English professional context, first reading | |
| 2 | Marketing concepts and English terminology of these concepts | |
| 3 | Marketing communication processes and English language structures used in these processes | |
| 4 | English explanations and application examples of these elements of the marketing mix | |
| 5 | History of marketing, segmentation and reading related English texts | |
| 6 | Definition of public relations and English terminology used in public relations | |
| 7 | Public relations process and English communication techniques used in these processes | |
| 8 | Public opinion, reputation and image management concepts and English expressions | |
| 9 | Examples of crisis communication and examples conducted in English in this field | |
| 10 | Basic concepts of advertising and their English equivalents | |
| 11 | Basic advertising actors, advertising media and their English equivalents | |
| 12 | Preparing briefs and storyboards; students' English advertising scripts | |
| 13 | Analyzing positioning and examples of advertising campaigns in English language | |
| 14 | General evaluation discussion |
| Kaynaklar | |
|---|---|
| Ders Notu | Principles of Marketing - Philip Kotler, Gary Armstrong (2016) Public Relations: Strategies and Tactics – Dennis L. Wilcox, Glen T. Cameron (2013) Ogilvy on Advertising- David Ogilvy (2011) |
| Ders Kaynakları | Principles of Marketing - Philip Kotler, Gary Armstrong (2016) Public Relations: Strategies and Tactics – Dennis L. Wilcox, Glen T. Cameron (2013) Ogilvy on Advertising- David Ogilvy (2011) |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Halkla İlişkiler ve Reklamcılık uzmanlık alanının gerektirdiği kuramları sıralar. | X | |||||
| 2 | Kurum ve hedef kitleleri arasında köprü görevi görür. | ||||||
| 3 | Halkla İlişkiler ve Reklamcılık uzmanı olarak etik değerleri göz önünde bulundurarak topluma karşı sorumluluk bilinciyle hareket eder. | ||||||
| 4 | Halkla İlişkiler ve Reklamcılık uzmanı olarak etkili iletişimin unsurlarını sıralar. | ||||||
| 5 | Halkla İlişkiler ve Reklamcılık Kampanyaları düzenler. | X | |||||
| 7 | Medya ile ilişkileri düzenler ve medya planlaması yapar. | ||||||
| 8 | Yazılı ve görsel iletişimi ve araçlarını etkin olarak kullanarak ikna edici mesajlar oluşturur. | X | |||||
| # | Ders Öğrenme Çıktılarının Program Çıktılarına Katkısı | PÇ 1 | PÇ 2 | PÇ 3 | PÇ 4 | PÇ 5 | PÇ 7 | PÇ 8 |
|---|---|---|---|---|---|---|---|---|
| 1 | Understand key marketing concepts and terminology in English. | 4 | ||||||
| 2 | Use English terminology for public relations effectively. | 4 | ||||||
| 3 | Identify basic advertising concepts and their English equivalents. | 4 | ||||||
| 4 | Create English briefs, storyboards, and advertising scripts. | 3 |
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| Toplam | 0 |
| Toplam | 0 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Ara Sınav | 1 | 13 | 13 |
| Ders Süresi (Sınav haftası dahildir: 16x toplam ders saati) | 16 | 3 | 48 |
| Proje / Tasarım | 1 | 3 | 3 |
| Sınıf Dışı Ders Çalışma Süresi(Ön çalışma, pekiştirme) | 16 | 3 | 48 |
| Final | 1 | 13 | 13 |
| Toplam İş Yükü | 125 | ||
| Toplam İş Yükü / 25 (Saat) | 5 | ||
| Dersin AKTS Kredisi | 5 | ||