1. Eğitim Bilgi Sistemi
  2. Girişimcilik ve Yenilik Yönetimi Pr. (Yl) (Tezli)
  3. Marketıng Management In Entrepreneurshıp (2024 - 2025)
Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Marketıng Management In Entrepreneurshıp GYY 505 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi YUKSEK_LISANS
Dersin Türü Seçmeli
Dersin Koordinatörü Doç.Dr. YUSUF ARSLAN
Dersi Verenler Doç.Dr. YUSUF ARSLAN,
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı

In this course, it is aimed to teach students the concepts related to marketing and to gain the ability to understand and negotiate these concepts in business life. 
Dersin İçeriği

This course covers techniques, concepts and activities related to planning and coordination of marketing functions, policies and marketing management. The course basically aims to teach the basic concepts and events of marketing mix management and external environmental dynamics, to gain the ability to understand and negotiate these concepts in business life, to comprehend the strategic role played by contemporary marketing in business strategy and performance, by playing the role of a marketing manager for an existing product or service. It is aimed to gain competency in matters such as developing an understanding of the daily practices of marketing managers, strengthening your ability to obtain and manage the necessary information to strengthen your justification and defense points when making management decisions, and understanding the ethical and social responsibilities of marketing managers in their businesses and society. 
Kalkınma Amaçları
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Marketing phenomenon is learned Lecture,
2 Learn the strategic role of contemporary marketing in business strategy and performance. Role Playing, Lecture, Motivations to Show,
3 The day-to-day practices of marketing managers is developed Motivations to Show, Role Playing, Lecture,
4 Ethical and social responsibilities of marketing managers in their businesses and society are learned. Motivations to Show, Role Playing, Lecture,
5 Techniques, concepts and activities related to planning and coordination of marketing functions, policies and marketing management are learned. Motivations to Show, Discussion, Role Playing, Lecture,
Hafta Ders Konuları Ön Hazırlık
1 Introduction to Marketing Management Oluç, M. (2006). Temel Pazarlama Kavramları, Beta Yayıncılık.
2 Market Environment and Changing Market Dynamics Oluç, M. (2006). Temel Pazarlama Kavramları, Beta Yayıncılık.
3 Consumer Behavior Oluç, M. (2006). Temel Pazarlama Kavramları, Beta Yayıncılık.
4 Market Segmentation and Target Market Selection Altunışık, R., Özdemir, Ş. ve Torlak Ö. (2020). Pazarlama İlkeleri ve Yönetimi, Beta Yayınevi.
5 Positioning and Positioning Strategies Altunışık, R., Özdemir, Ş. ve Torlak Ö. (2020). Pazarlama İlkeleri ve Yönetimi, Beta Yayınevi.
6 Product Strategies and New Product Development Altunışık, R., Özdemir, Ş. ve Torlak Ö. (2020). Pazarlama İlkeleri ve Yönetimi, Beta Yayınevi.
7 Pricing Strategies Yükselen, C. (2007). Pazarlama İlkeler Yönetim ve Örnek Olaylar, Detay Yayıncılık.
8 Promotion Strategies and Managerial Implications Altunışık, R., Özdemir, Ş. ve Torlak Ö. (2020). Pazarlama İlkeleri ve Yönetimi, Beta Yayınevi.
9 Dağıtım Kanalları Ve Lojistik Yönetimi slamoğlu, H. (2006). Pazarlama Yönetimi- Beta Yayıncılık.
10 Distribution Channels And Logistics Management İslamoğlu, H. (2006). Pazarlama Yönetimi- Beta Yayıncılık.
11 Marketing Audit and Control İslamoğlu, H. (2006). Pazarlama Yönetimi- Beta Yayıncılık.
12 Marketing Metrics
13 New Approaches in Marketing
14 Case Studies and General Evaluation Yükselen, C. (2007). Pazarlama İlkeler Yönetim ve Örnek Olaylar, Detay Yayıncılık.
Kaynaklar
Ders Notu
Ders Kaynakları

Altunışık, R., Özdemir, Ş. ve Torlak Ö. (2020).  Pazarlama İlkeleri ve Yönetimi, Beta Yayınevi.

Yükselen, C. (2007). Pazarlama İlkeler Yönetim ve Örnek Olaylar, Detay Yayıncılık.

İslamoğlu, H. (2006). Pazarlama Yönetimi- Beta Yayıncılık.

Oluç, M. (2006). Temel Pazarlama Kavramları, Beta Yayıncılık. 
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Using Entrepreneurship and Innovation Management knowledge in problem solving and interdisciplinary studies X
2 To be able to solve complex problems related to Entrepreneurship and Innovation Management by using research methods, developing new strategic approaches and taking responsibility X
4 Being able to lead in environments that require the solution of problems related to Entrepreneurship and Innovation Management, to examine social relations and the norms that guide these relations with a critical perspective, to develop them and take action to change them when necessary X
5 Ability to work by taking into account the laws, rules and moral rules related to the work areas X
6 To be able to comprehend and apply basic economic concepts related to Entrepreneurship and Innovation Management X
# Ders Öğrenme Çıktılarının Program Çıktılarına Katkısı PÇ 1 PÇ 2 PÇ 4 PÇ 5 PÇ 6
1 Marketing phenomenon is learned
2 Learn the strategic role of contemporary marketing in business strategy and performance.
3 The day-to-day practices of marketing managers is developed
4 Ethical and social responsibilities of marketing managers in their businesses and society are learned.
5 Techniques, concepts and activities related to planning and coordination of marketing functions, policies and marketing management are learned.
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ödev 50
1. Performans Görevi (Seminer) 50
Toplam 100
1. Final 40
1. Yıl İçinin Başarıya 60
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Assignment 1 10 10
Performance Task (Seminar) 1 15 15
Final examination 1 20 20
Toplam İş Yükü 141
Toplam İş Yükü / 25 (Saat) 5,64
dersAKTSKredisi 6