| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Personal Public Relations | HID 611 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Doctorate Degree |
| Course Type | OPTIONAL |
| Course Coordinator | Doç.Dr. SİMGE ÜNLÜ |
| Course Lecturers | Doç.Dr. SİMGE ÜNLÜ, |
| Course Assistants | |
| Course Category | Other |
| Course Objective | Analyzing personal PR tactics and strategies. |
| Course Content | What is personal PR? Strategies put into practice in personal PR. Personal PR ,in virtual space. |
| Development Goals |
|---|
|
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | The Learner describes the elements of public relations | Brain Storming, Question-Answer, Role Playing, Sightseeing, Lab / Workshop, | |
| 2 | Understands strategic public relations techniques | Motivations to Show, Brain Storming, Question-Answer, Role Playing, Lecture, | |
| 3 | Lists the elements of receiving and creating in the message | Question-Answer, Role Playing, Sightseeing, Lab / Workshop, Lecture, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Introduction | |
| 2 | Meaning creation in a message and semiology. | |
| 3 | Perception and persuasion | |
| 4 | Image and reputation management | |
| 5 | Body language | |
| 6 | Personal PR in politics-I | |
| 7 | Midterm exam | |
| 8 | Personal PR in politics-II | |
| 9 | Personal PR in art-I | |
| 10 | Personal PR in art-II | |
| 11 | Personal PR in sports-I | |
| 12 | Personal PR in sports-II | |
| 13 | Book presentations-I | |
| 14 | Book presentations-II |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | Ünlü, S. (2018). Kişisel halkla ilişkiler. Eğitim Kitapevi. |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| # | Contribution of Course Learning Outcomes to Program Outcomes |
|---|---|
| 1 | The Learner describes the elements of public relations |
| 2 | Understands strategic public relations techniques |
| 3 | Lists the elements of receiving and creating in the message |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 60 |
| 1. Ödev | 40 |
| Total | 100 |
| 1. Final | 60 |
| 1. Yıl İçinin Başarıya | 40 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 10 | 10 |
| Assignment | 1 | 8 | 8 |
| Project / Design | 1 | 10 | 10 |
| Final examination | 1 | 20 | 20 |
| Total Workload | 159 | ||
| Total Workload / 25 (Hours) | 6.36 | ||
| dersAKTSKredisi | 6 | ||