| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Public Relations and Advertising Strategies İn Virtual Environment | HID 604 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Doktora |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Doç.Dr. TUĞÇE BORAN |
| Dersi Verenler | Doç.Dr. TUĞÇE BORAN, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | The follow-up of the communication process in the light of technological developments is a subject that should be examined especially in terms of public relations. In this context, the aim of this course is to examine the transformation process of public relations practices in the digital environment.
|
| Dersin İçeriği | In this course, technological developments in social media and public relations will be examined. By examining the public relations studies applied in the internet and social media, it will be tried to understand the consumer and customer relations in the dimension of public relations in the virtual environment.
|
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | They will gain the ability to apply the basic theoretical knowledge they have acquired in different fields. | Role Playing, Question-Answer, Brain Storming, Discussion, | |
| 2 | They learn the concepts, nature and role of public relations in society. | Motivations to Show, Lecture, | |
| 3 | They will gain the ability to analyze society and implement appropriate public relations practices. | Motivations to Show, Lecture, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | What is Digital Communication? | |
| 2 | Information Society and New Media | |
| 3 | New Media and New Public Space | |
| 4 | The New Social Face of Communication | |
| 5 | New Communication Practices in terms of Public Relations Function | |
| 6 | Public Relations and Virtual Communities | |
| 7 | Tools and Environments of Public Relations in Virtual Environment | |
| 8 | Relations with Social Stakeholders in the Virtual Environment | |
| 9 | Crisis Management in Virtual Environment | |
| 10 | Reputation Management in Virtual Environment | |
| 11 | Digital Marketing-1 | |
| 12 | Digital Marketing-2 | |
| 13 | Advertising in Virtual Environment-1 | |
| 14 | Advertising in Virtual Environment-2 |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| # | Ders Öğrenme Çıktılarının Program Çıktılarına Katkısı |
|---|---|
| 1 | They will gain the ability to apply the basic theoretical knowledge they have acquired in different fields. |
| 2 | They learn the concepts, nature and role of public relations in society. |
| 3 | They will gain the ability to analyze society and implement appropriate public relations practices. |
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| Toplam | 0 |
| Toplam | 0 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Mid-terms | 1 | 16 | 16 |
| Assignment | 1 | 6 | 6 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 4 | 56 |
| Final examination | 1 | 26 | 26 |
| Toplam İş Yükü | 152 | ||
| Toplam İş Yükü / 25 (Saat) | 6,08 | ||
| dersAKTSKredisi | 6 | ||