| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Public Relations and Advertising Strategies In Virtual Environment | HID 604 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Doctorate Degree |
| Course Type | OPTIONAL |
| Course Coordinator | Doç.Dr. TUĞÇE BORAN |
| Course Lecturers | Doç.Dr. TUĞÇE BORAN, |
| Course Assistants | |
| Course Category | Other |
| Course Objective | The follow-up of the communication process in the light of technological developments is a subject that should be examined especially in terms of public relations. In this context, the aim of this course is to examine the transformation process of public relations practices in the digital environment.
|
| Course Content | In this course, technological developments in social media and public relations will be examined. By examining the public relations studies applied in the internet and social media, it will be tried to understand the consumer and customer relations in the dimension of public relations in the virtual environment.
|
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | They will gain the ability to apply the basic theoretical knowledge they have acquired in different fields. | Role Playing, Question-Answer, Brain Storming, Discussion, | |
| 2 | They learn the concepts, nature and role of public relations in society. | Motivations to Show, Lecture, | |
| 3 | They will gain the ability to analyze society and implement appropriate public relations practices. | Motivations to Show, Lecture, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | What is Digital Communication? | |
| 2 | Information Society and New Media | |
| 3 | New Media and New Public Space | |
| 4 | The New Social Face of Communication | |
| 5 | New Communication Practices in terms of Public Relations Function | |
| 6 | Public Relations and Virtual Communities | |
| 7 | Tools and Environments of Public Relations in Virtual Environment | |
| 8 | Relations with Social Stakeholders in the Virtual Environment | |
| 9 | Crisis Management in Virtual Environment | |
| 10 | Reputation Management in Virtual Environment | |
| 11 | Digital Marketing-1 | |
| 12 | Digital Marketing-2 | |
| 13 | Advertising in Virtual Environment-1 | |
| 14 | Advertising in Virtual Environment-2 |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| # | Contribution of Course Learning Outcomes to Program Outcomes |
|---|---|
| 1 | They will gain the ability to apply the basic theoretical knowledge they have acquired in different fields. |
| 2 | They learn the concepts, nature and role of public relations in society. |
| 3 | They will gain the ability to analyze society and implement appropriate public relations practices. |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ödev | 100 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 30 |
| 1. Final | 70 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Mid-terms | 1 | 16 | 16 |
| Assignment | 1 | 6 | 6 |
| Hours for off-the-classroom study (Pre-study, practice) | 14 | 4 | 56 |
| Final examination | 1 | 26 | 26 |
| Total Workload | 152 | ||
| Total Workload / 25 (Hours) | 6.08 | ||
| dersAKTSKredisi | 6 | ||