| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Perception Management and Persuasion | HID 602 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Doctorate Degree |
| Course Type | OPTIONAL |
| Course Coordinator | Doç.Dr. SİMGE ÜNLÜ |
| Course Lecturers | |
| Course Assistants | |
| Course Category | Other |
| Course Objective | Comprehending the importance of perception management and persuasion interms of PR and advertising. |
| Course Content | Analyzing the strategies of perception managemenet and persuasion. |
| Development Goals |
|---|
|
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Arrange the elements of perception management | Lab / Workshop, Question-Answer, Brain Storming, Discussion, Motivations to Show, | |
| 2 | Arrange the elements of persuasion | Motivations to Show, Question-Answer, Role Playing, Lecture, | |
| 3 | Comprehend the impostance of perception management and persuasion fot PR an advertising | Question-Answer, Role Playing, Observation, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Introduction | |
| 2 | Dialectic and Socratic method, persuasion on Aristo and Cicero | |
| 3 | Elements of perception on Gestalt school | |
| 4 | Meaning in a message and semiology | |
| 5 | Perception management on advertisement-I | |
| 6 | Perception management on advertisement-II | |
| 7 | Midterm exam. | |
| 8 | Perception management on corporate communication-I | |
| 9 | Perception management on corporate communication-II | |
| 10 | Perception management on politics-I | |
| 11 | Perception management on politics-II | |
| 12 | Propaganda | |
| 13 | Book presentations-I | |
| 14 | Book presentations-II |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| # | Contribution of Course Learning Outcomes to Program Outcomes |
|---|---|
| 1 | Arrange the elements of perception management |
| 2 | Arrange the elements of persuasion |
| 3 | Comprehend the impostance of perception management and persuasion fot PR an advertising |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| Total | 0 |
| Total | 0 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Quiz | 1 | 10 | 10 |
| Assignment | 1 | 10 | 10 |
| Project / Design | 1 | 15 | 15 |
| Final examination | 1 | 20 | 20 |
| Total Workload | 151 | ||
| Total Workload / 25 (Hours) | 6.04 | ||
| dersAKTSKredisi | 6 | ||