Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Public Relations and Advertise | SAU 255 | 0 | 1 + 0 | 2 | 2 |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Distinguish the models of public relations | Lecture, Question-Answer, Brain Storming, | |
2 | Identify problems in public relations | Discussion, Group Study, Role Playing, | |
3 | Makes the situation analyse in terms of public relations | Discussion, Problem Solving, Role Playing, Sightseeing, | |
4 | Distinguish different forms of public and private sector public relations | Lecture, Discussion, Group Study, Problem Solving, | |
5 | Contributes to public relations process | Lab / Workshop, Sightseeing, Observation, | |
6 | Makes ethical inquiries in the field. | Lecture, Question-Answer, Brain Storming, Motivations to Show, Role Playing, Lab / Workshop, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Introduction to PR | |
2 | The reasons of PR to emerge | |
3 | History of PR | |
4 | Skills of a PR specialist | |
5 | PR's relations with other deciplines I | |
6 | PR's relations with other deciplines II | |
7 | PR & Publicity media | |
8 | Media relations | |
9 | Corporate Social Responsibility | |
10 | Sponsorship | |
11 | İmage & Reputation II | |
12 | İmage & Reputation II | |
13 | Student presentations I | |
14 | Student presentations II |
Resources | |
---|---|
Course Notes | Balta Peltekoğlu, Filiz: Halkla İlişkilere Giriş |
Course Resources | Aydede,Ceyda: Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları |
# | Contribution of Course Learning Outcomes to Program Outcomes |
---|---|
1 | Distinguish the models of public relations |
2 | Identify problems in public relations |
3 | Makes the situation analyse in terms of public relations |
4 | Distinguish different forms of public and private sector public relations |
5 | Contributes to public relations process |
6 | Makes ethical inquiries in the field. |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ara Sınav | 50 |
1. Kısa Sınav | 30 |
1. Ödev | 20 |
Total | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 15 | 15 |
Quiz | 1 | 10 | 10 |
Assignment | 1 | 10 | 10 |
Final examination | 1 | 5 | 5 |
Total Workload | 120 | ||
Total Workload / 25 (Hours) | 4.8 | ||
dersAKTSKredisi | 2 |