Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Brand Management | SAU 560 | 0 | 1 + 0 | 2 | 2 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | OPTIONAL |
Course Coordinator | Prof.Dr. FARUK ANIL KONUK |
Course Lecturers | Prof.Dr. FARUK ANIL KONUK, |
Course Assistants | |
Course Category | Other |
Course Objective | |
Course Content |
Development Goals |
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# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Lecture, Question-Answer, Brain Storming, | ||
2 | Brain Storming, Question-Answer, Lecture, | ||
3 | Brain Storming, Question-Answer, Lecture, | ||
4 | Brain Storming, Question-Answer, Lecture, | ||
5 | Define brand concept and its importance for producers, retailers and consumers. | Lecture, Brain Storming, | |
6 | Define, brand image, brand personality, brand loyalty, brand awareness and give examples from application. | Brain Storming, Lecture, | |
7 | Define brand equity and have knowledge how to measure it. | Brain Storming, Lecture, | |
8 | Have knowledge about branding strategies that busineses apply and give examples | Brain Storming, Lecture, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Definition of a brand | |
2 | Brand Management and Branding Decisions | |
3 | Brand Management and Branding Decisions | |
4 | Brand Awareness, Brand Image, Brand Personality | |
5 | Brand Positioning | |
6 | Customer-Based Brand Equity | |
7 | Competitive Brand Strategies | |
8 | Mid-term exam | |
9 | Compeititve Brand Stratgies | |
10 | Brand Extentions | |
11 | Integrated Marketing Communications | |
12 | Customer Relationship Management | |
13 | Private Label Branding Strategies | |
14 | Case Study |
Resources | |
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Course Notes | |
Course Resources |
# | Contribution of Course Learning Outcomes to Program Outcomes |
---|---|
1 | |
2 | |
3 | |
4 | |
5 | Define brand concept and its importance for producers, retailers and consumers. |
6 | Define, brand image, brand personality, brand loyalty, brand awareness and give examples from application. |
7 | Define brand equity and have knowledge how to measure it. |
8 | Have knowledge about branding strategies that busineses apply and give examples |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ödev | 20 |
2. Ödev | 10 |
3. Ödev | 10 |
1. Ara Sınav | 60 |
Total | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 20 | 20 |
Quiz | 2 | 15 | 30 |
Assignment | 1 | 10 | 10 |
Total Workload | 124 | ||
Total Workload / 25 (Hours) | 4.96 | ||
dersAKTSKredisi | 2 |