Course Name Code Semester T+U Hours Credit ECTS
Brand Management SAU 560 0 1 + 0 2 2
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type OPTIONAL
Course Coordinator Prof.Dr. FARUK ANIL KONUK
Course Lecturers Prof.Dr. FARUK ANIL KONUK,
Course Assistants
Course Category Other
Course Objective
Course Content
Development Goals
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Lecture, Question-Answer, Brain Storming,
2 Brain Storming, Question-Answer, Lecture,
3 Brain Storming, Question-Answer, Lecture,
4 Brain Storming, Question-Answer, Lecture,
5 Define brand concept and its importance for producers, retailers and consumers. Lecture, Brain Storming,
6 Define, brand image, brand personality, brand loyalty, brand awareness and give examples from application. Brain Storming, Lecture,
7 Define brand equity and have knowledge how to measure it. Brain Storming, Lecture,
8 Have knowledge about branding strategies that busineses apply and give examples Brain Storming, Lecture,
Week Course Topics Preliminary Preparation
1 Definition of a brand
2 Brand Management and Branding Decisions
3 Brand Management and Branding Decisions
4 Brand Awareness, Brand Image, Brand Personality
5 Brand Positioning
6 Customer-Based Brand Equity
7 Competitive Brand Strategies
8 Mid-term exam
9 Compeititve Brand Stratgies
10 Brand Extentions
11 Integrated Marketing Communications
12 Customer Relationship Management
13 Private Label Branding Strategies
14 Case Study
Resources
Course Notes
Course Resources
# Contribution of Course Learning Outcomes to Program Outcomes
1
2
3
4
5 Define brand concept and its importance for producers, retailers and consumers.
6 Define, brand image, brand personality, brand loyalty, brand awareness and give examples from application.
7 Define brand equity and have knowledge how to measure it.
8 Have knowledge about branding strategies that busineses apply and give examples
Evaluation System
Semester Studies Contribution Rate
1. Ödev 20
2. Ödev 10
3. Ödev 10
1. Ara Sınav 60
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 20 20
Quiz 2 15 30
Assignment 1 10 10
Total Workload 124
Total Workload / 25 (Hours) 4.96
dersAKTSKredisi 2