| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Brand Management | SAU 560 | 0 | 1 + 0 | 2 | 2 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | OPTIONAL |
| Course Coordinator | Prof.Dr. FARUK ANIL KONUK |
| Course Lecturers | Prof.Dr. FARUK ANIL KONUK, |
| Course Assistants | |
| Course Category | Other |
| Course Objective | |
| Course Content |
| Development Goals |
|---|
|
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Lecture, Question-Answer, Brain Storming, | ||
| 2 | Brain Storming, Question-Answer, Lecture, | ||
| 3 | Brain Storming, Question-Answer, Lecture, | ||
| 4 | Brain Storming, Question-Answer, Lecture, | ||
| 5 | Define brand concept and its importance for producers, retailers and consumers. | Lecture, Brain Storming, | |
| 6 | Define, brand image, brand personality, brand loyalty, brand awareness and give examples from application. | Brain Storming, Lecture, | |
| 7 | Define brand equity and have knowledge how to measure it. | Brain Storming, Lecture, | |
| 8 | Have knowledge about branding strategies that busineses apply and give examples | Brain Storming, Lecture, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Definition of a brand | |
| 2 | Brand Management and Branding Decisions | |
| 3 | Brand Management and Branding Decisions | |
| 4 | Brand Awareness, Brand Image, Brand Personality | |
| 5 | Brand Positioning | |
| 6 | Customer-Based Brand Equity | |
| 7 | Competitive Brand Strategies | |
| 8 | Mid-term exam | |
| 9 | Compeititve Brand Stratgies | |
| 10 | Brand Extentions | |
| 11 | Integrated Marketing Communications | |
| 12 | Customer Relationship Management | |
| 13 | Private Label Branding Strategies | |
| 14 | Case Study |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| # | Contribution of Course Learning Outcomes to Program Outcomes |
|---|---|
| 1 | |
| 2 | |
| 3 | |
| 4 | |
| 5 | Define brand concept and its importance for producers, retailers and consumers. |
| 6 | Define, brand image, brand personality, brand loyalty, brand awareness and give examples from application. |
| 7 | Define brand equity and have knowledge how to measure it. |
| 8 | Have knowledge about branding strategies that busineses apply and give examples |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ödev | 20 |
| 2. Ödev | 10 |
| 3. Ödev | 10 |
| 1. Ara Sınav | 60 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 20 | 20 |
| Quiz | 2 | 15 | 30 |
| Assignment | 1 | 10 | 10 |
| Total Workload | 124 | ||
| Total Workload / 25 (Hours) | 4.96 | ||
| dersAKTSKredisi | 2 | ||