Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
New Service Design | SAU 561 | 0 | 1 + 0 | 2 | 2 |
Precondition Courses | None |
Recommended Optional Courses | None |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | OPTIONAL |
Course Coordinator | Prof.Dr. SİMA NART |
Course Lecturers | |
Course Assistants | Res. Asst. Volkan Göktaş, Res. Asst. Hazel Mihriban Karaca |
Course Category | Other |
Course Objective | Designing new services is of increasing importance for companies in order to define successful business strategies and to develop and implement innovative business models. The objective of this class is to introduce a comprehensive set of methods and tools which guide through the design of new services. The chosen perspective of a business manager will be accompanied by an in-depth analysis of academic and research challenges as well. |
Course Content | We will have a focus on management questions and will apply a framework which organizes the different tasks to design a new service concept within the context of a new business model. There will be a specific focus and a stepwise methodology for a systematic design of innovative services. We will learn why and when to apply the different methods and how to manage the overall design process. |
Development Goals |
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# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Management and control of all Service Design activities | Lecture, Lab / Workshop, Role Playing, Question-Answer, Brain Storming, Discussion, | True False Tests, |
2 | Management and application of Service Design concepts, inputs, outputs and activities | Motivations to Show, Discussion, Brain Storming, Lecture, | Short Answer Tests, True False Tests, |
3 | Knowledge of Service Design principles and management of Service Design processes | Brain Storming, Lab / Workshop, Lecture, | Written Exams (Short and Long Answer), Gap Fill Tests, |
4 | Control and coordination of Service Design technology related activities | Lab / Workshop, Lecture, | Matching Tests, Gap Fill Tests, True False Tests, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Service Concept and Services Sector | related unit and articles |
2 | Process Design and Its Relationship with Service Concept | related unit and articles |
3 | GAP and its Importance for the Services Marketing | related unit and articles |
4 | Principles of Services Design | related unit and articles |
5 | Blue Prints | related unit and articles |
6 | Services Design Organization | related unit and articles |
7 | Services Design and Its Relationship with Technology | related unit and articles |
8 | Services Design A | related unit and articles |
9 | Mid Term Exam | related unit and articles |
10 | Developing a Service Design | related unit and articles |
11 | Features of a well developed Service Design | related unit and articles |
12 | Criteria for success in Service Design | related unit and articles |
13 | Classroom | related unit and articles |
14 | Service Facility Location | related unit and articles |
Resources | |
---|---|
Course Notes | Business model generation : a handbook for visionaries, game changers, and challengers, Hoboken, |
Course Resources | Services Marketing: People, Technology, Strategy 8th Edition, World Scientific. |
# | Contribution of Course Learning Outcomes to Program Outcomes |
---|---|
1 | Management and control of all Service Design activities |
2 | Management and application of Service Design concepts, inputs, outputs and activities |
3 | Knowledge of Service Design principles and management of Service Design processes |
4 | Control and coordination of Service Design technology related activities |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ara Sınav | 60 |
1. Kısa Sınav | 10 |
1. Ödev | 10 |
1. Proje / Tasarım | 20 |
Total | 100 |
1. Yıl İçinin Başarıya | 40 |
1. Final | 60 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Quiz | 1 | 10 | 10 |
Assignment | 1 | 16 | 16 |
Final examination | 1 | 16 | 16 |
Total Workload | 116 | ||
Total Workload / 25 (Hours) | 4.64 | ||
dersAKTSKredisi | 2 |