| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Basıc Of E-Commerce | SAU 038 | 0 | 1 + 0 | 2 | 2 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Dr.Öğr.Üyesi SENA KIR |
| Dersi Verenler | |
| Dersin Yardımcıları | Sector course representative: Ömer Koray ÜNAL (E-COM GLOBAL GMBH - CEO) |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | To explain to students all the topics of electronic commerce, which is the most valuable player of the new world economic order after the pandemic, to explain the volume, players and functioning of the e-commerce world, to help students choose career opportunities in the e-commerce world that are suitable for their characters and abilities, and to employ qualified personnel of the sector in this direction. To contribute to the training of qualified personnel to meet their needs. |
| Dersin İçeriği | Getting to know the world of e-commerce, learning the tools used in e-commerce at the basic level, case studies |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Knows the economic size and importance of e-commerce in Turkey and in the world | Role Playing, Lecture, | |
| 2 | Knows the infrastructure models used in e-commerce | Lecture, Role Playing, | |
| 3 | Knows the models of generating income with e-commerce | Lecture, Role Playing, | |
| 4 | Knows basic marketing and measurement models in e-commerce. | Lecture, Role Playing, | |
| 5 | Can plan with a business model | Lecture, Role Playing, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Software and ready-made systems in e-commerce | |
| 2 | E-commerce in the new world | |
| 3 | Fundamentals of product, category and price management in e-commerce | |
| 4 | Operations management in e-commerce | |
| 5 | Customer relationship management in e-commerce | |
| 6 | Fundamentals of search engine optimization | |
| 7 | Social media management | |
| 8 | E-commerce analytics (Google Analytics tool) | |
| 9 | Customer experience optimization in e-commerce (Google Optimize tool) | |
| 10 | E-commerce business models and planning | |
| 11 | E-commerce economy | |
| 12 | Digital marketing (Google Ads tool) | |
| 13 | Digital marketing (Facebook Business tool) | |
| 14 | Digital marketing (influencer marketing, content marketing and Email marketing) |
| Kaynaklar | |
|---|---|
| Ders Notu | |
| Ders Kaynakları | 1-Köln Kütüphane (www.kolnkutuphane.de) isimli e-ticaret sitesinin oluşturulma ve gelişim süresince alınan notlar. |
| # | Ders Öğrenme Çıktılarının Program Çıktılarına Katkısı |
|---|---|
| 1 | Knows the economic size and importance of e-commerce in Turkey and in the world |
| 2 | Knows the infrastructure models used in e-commerce |
| 3 | Knows the models of generating income with e-commerce |
| 4 | Knows basic marketing and measurement models in e-commerce. |
| 5 | Can plan with a business model |
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| Toplam | 0 |
| Toplam | 0 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Assignment | 3 | 8 | 24 |
| Quiz | 1 | 7 | 7 |
| Mid-terms | 1 | 9 | 9 |
| Final examination | 1 | 11 | 11 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Toplam İş Yükü | 115 | ||
| Toplam İş Yükü / 25 (Saat) | 4,6 | ||
| dersAKTSKredisi | 2 | ||