| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Basic Of E-Commerce | SAU 038 | 0 | 1 + 0 | 2 | 2 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | OPTIONAL |
| Course Coordinator | Dr.Öğr.Üyesi SENA KIR |
| Course Lecturers | |
| Course Assistants | Sector course representative: Ömer Koray ÜNAL (E-COM GLOBAL GMBH - CEO) |
| Course Category | Other |
| Course Objective | To explain to students all the topics of electronic commerce, which is the most valuable player of the new world economic order after the pandemic, to explain the volume, players and functioning of the e-commerce world, to help students choose career opportunities in the e-commerce world that are suitable for their characters and abilities, and to employ qualified personnel of the sector in this direction. To contribute to the training of qualified personnel to meet their needs. |
| Course Content | Getting to know the world of e-commerce, learning the tools used in e-commerce at the basic level, case studies |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Knows the economic size and importance of e-commerce in Turkey and in the world | Role Playing, Lecture, | |
| 2 | Knows the infrastructure models used in e-commerce | Lecture, Role Playing, | |
| 3 | Knows the models of generating income with e-commerce | Lecture, Role Playing, | |
| 4 | Knows basic marketing and measurement models in e-commerce. | Lecture, Role Playing, | |
| 5 | Can plan with a business model | Lecture, Role Playing, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Software and ready-made systems in e-commerce | |
| 2 | E-commerce in the new world | |
| 3 | Fundamentals of product, category and price management in e-commerce | |
| 4 | Operations management in e-commerce | |
| 5 | Customer relationship management in e-commerce | |
| 6 | Fundamentals of search engine optimization | |
| 7 | Social media management | |
| 8 | E-commerce analytics (Google Analytics tool) | |
| 9 | Customer experience optimization in e-commerce (Google Optimize tool) | |
| 10 | E-commerce business models and planning | |
| 11 | E-commerce economy | |
| 12 | Digital marketing (Google Ads tool) | |
| 13 | Digital marketing (Facebook Business tool) | |
| 14 | Digital marketing (influencer marketing, content marketing and Email marketing) |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | 1-Köln Kütüphane (www.kolnkutuphane.de) isimli e-ticaret sitesinin oluşturulma ve gelişim süresince alınan notlar. |
| # | Contribution of Course Learning Outcomes to Program Outcomes |
|---|---|
| 1 | Knows the economic size and importance of e-commerce in Turkey and in the world |
| 2 | Knows the infrastructure models used in e-commerce |
| 3 | Knows the models of generating income with e-commerce |
| 4 | Knows basic marketing and measurement models in e-commerce. |
| 5 | Can plan with a business model |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 30 |
| 1. Kısa Sınav | 10 |
| 1. Ödev | 20 |
| 2. Ödev | 20 |
| 3. Ödev | 20 |
| Total | 100 |
| 1. Final | 40 |
| 1. Yıl İçinin Başarıya | 60 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Assignment | 3 | 8 | 24 |
| Quiz | 1 | 7 | 7 |
| Mid-terms | 1 | 9 | 9 |
| Final examination | 1 | 11 | 11 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Total Workload | 115 | ||
| Total Workload / 25 (Hours) | 4.6 | ||
| dersAKTSKredisi | 2 | ||