Course Name Code Semester T+U Hours Credit ECTS
Basic Of E-Commerce SAU 038 0 1 + 0 2 2
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type OPTIONAL
Course Coordinator Dr.Öğr.Üyesi SENA KIR
Course Lecturers
Course Assistants

Sector course representative: Ömer Koray ÜNAL (E-COM GLOBAL GMBH - CEO)

This course will be given ONLINE.

Course Category Other
Course Objective

To explain to students all the topics of electronic commerce, which is the most valuable player of the new world economic order after the pandemic, to explain the volume, players and functioning of the e-commerce world, to help students choose career opportunities in the e-commerce world that are suitable for their characters and abilities, and to employ qualified personnel of the sector in this direction. To contribute to the training of qualified personnel to meet their needs.

Course Content

Getting to know the world of e-commerce, learning the tools used in e-commerce at the basic level, case studies

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Knows the economic size and importance of e-commerce in Turkey and in the world Role Playing, Lecture,
2 Knows the infrastructure models used in e-commerce Lecture, Role Playing,
3 Knows the models of generating income with e-commerce Lecture, Role Playing,
4 Knows basic marketing and measurement models in e-commerce. Lecture, Role Playing,
5 Can plan with a business model Lecture, Role Playing,
Week Course Topics Preliminary Preparation
1 Software and ready-made systems in e-commerce
2 E-commerce in the new world
3 Fundamentals of product, category and price management in e-commerce
4 Operations management in e-commerce
5 Customer relationship management in e-commerce
6 Fundamentals of search engine optimization
7 Social media management
8 E-commerce analytics (Google Analytics tool)
9 Customer experience optimization in e-commerce (Google Optimize tool)
10 E-commerce business models and planning
11 E-commerce economy
12 Digital marketing (Google Ads tool)
13 Digital marketing (Facebook Business tool)
14 Digital marketing (influencer marketing, content marketing and Email marketing)
Resources
Course Notes
Course Resources

1-Köln Kütüphane (www.kolnkutuphane.de) isimli e-ticaret sitesinin oluşturulma ve gelişim süresince alınan notlar.
2-Minber (www.minber.de) isimli e-ticaret sitesinin oluşturulma ve gelişim süresince alınan notlar.
3- Dijital Pazarlama – Damina Ryan / İş Bankası Kültür Yayınları
4- İTÜ E-ticaret uzmanlığı eğitim programı ders notları
5-Google ADS – Aykut Erçelik – Dikey Eksen Yayınları
6- Uzmanından SEO – Kaan Gülten – Ceres Yayınları
7- Sorularla SEO – Kaan Gülten/ Erhan Kolci – Ceres Yayınları
8- Kuruluşlarda Süreç, Performans ve Risk Analizi/Yönetimi – Prof. Dr. M. Akif Özer – Gazi Kitabevi
9-Marka Yönetimi – Prof. Dr. Nurhan Babür Tosun – Beta Yayınları
10- Pazarlama İlkeleri ve Yönetimi – Prof. Dr. Remzi Altunşık / Şuayip Özdemir / Ömer Torlak – Beta Yayınları

# Contribution of Course Learning Outcomes to Program Outcomes
1 Knows the economic size and importance of e-commerce in Turkey and in the world
2 Knows the infrastructure models used in e-commerce
3 Knows the models of generating income with e-commerce
4 Knows basic marketing and measurement models in e-commerce.
5 Can plan with a business model
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 30
1. Kısa Sınav 10
1. Ödev 20
2. Ödev 20
3. Ödev 20
Total 100
1. Final 40
1. Yıl İçinin Başarıya 60
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Assignment 3 8 24
Quiz 1 7 7
Mid-terms 1 9 9
Final examination 1 11 11
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Total Workload 115
Total Workload / 25 (Hours) 4.6
dersAKTSKredisi 2