Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Communıcatıon and Advertısıng SAU 256 0 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR
Dersi Verenler Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR,
Dersin Yardımcıları
Dersin Kategorisi Genel Eğitim
Dersin Amacı This course provide to students, knows basic elements of communication and be able to use it and knows to institutional communication and advertising.
Dersin İçeriği
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Identify basic elements of communication Lecture, Discussion, Drilland Practice, Testing, Homework,
2 Distinguish and knows the of communication Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Homework,
3 Uses communication informations in his/her field. Lecture, Question-Answer, Discussion, Drilland Practice, Role Playing, Case Study, Testing, Homework,
4 Knows information about advertising history. Lecture, Question-Answer, Demonstration, Testing, Homework,
5 Explain relation between development of mass communication and development of advertising. Lecture, Question-Answer, Discussion, Brain Storming, Testing, Homework,
6 Knows famous advertises in history of advertising Lecture, Question-Answer, Demonstration, Testing, Homework,
Hafta Ders Konuları Ön Hazırlık
1 Concept and Definition of communication
2 Process and Models of Communication
3 Institutional Communication
4 Concept and Development of Mass Communication
5 Concept and Development of Mass Communication
6 Mass Communication and Advertising
7 The History of Advertising
8 Advertising in Turkey
9 Advertising in Turkey
10 Famous ads and masters
11 Famous ads and masters
12 Famous ads and masters
13 Famous ads and masters
14 Famous ads and masters
Kaynaklar
Ders Notu
Ders Kaynakları
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 30
1. Kısa Sınav 20
1. Ödev 30
1. Sözlü Sınav 20
Toplam 100
1. Yıl İçinin Başarıya 60
1. Final 40
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Quiz 1 5 5
Assignment 1 20 20
Oral Examination 1 10 10
Final examination 1 4 4
Toplam İş Yükü 113
Toplam İş Yükü / 25 (Saat) 4,52
Dersin AKTS Kredisi 5