Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Publıc Relatıons and Advertıse SAU 255 0 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü Doç.Dr. CENGİZ ERDAL
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı

This course which is teaching the public relations in integrated marketing communication, it provide to students will enable the development of strategic communication skills in career.

Dersin İçeriği

Giving definitions of PR, communication process, development of PR in Turkey and World, public relations practices and marketing oriented public relations.

# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Distinguish the models of public relations Lecture, Question-Answer, Discussion, Testing,
2 Identify problems in public relations Drilland Practice, Motivations to Show, Case Study, Homework,
3 Makes the situation analyse in terms of public relations Drilland Practice, Group Study, Case Study, Problem Solving, Testing, Project / Design,
4 Distinguish different forms of public and private sector public relations Lecture, Drilland Practice, Motivations to Show, Group Study, Testing, Homework, Project / Design,
5 Contributes to public relations process Self Study, Problem Solving, Project Based Learning, Project / Design,
6 Makes ethical inquiries in the field. Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Self Study, Testing, Homework, Project / Design,
Hafta Ders Konuları Ön Hazırlık
1 Introduction to PR
2 The reasons of PR to emerge
3 History of PR
4 Skills of a PR specialist
5 PR's relations with other deciplines I
6 PR's relations with other deciplines II
7 PR & Publicity media
8 Media relations
9 Corporate Social Responsibility
10 Sponsorship
11 İmage & Reputation II
12 İmage & Reputation II
13 Student presentations I
14 Student presentations II
Kaynaklar
Ders Notu <p>Balta Peltekoğlu, Filiz: Halkla İlişkilere Giriş</p>
Ders Kaynakları

Aydede,Ceyda: Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları
ERDOĞAN, İrfan. Teori ve Pratikte Halkla İlişkiler

Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 50
1. Kısa Sınav 30
1. Ödev 20
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 15 15
Quiz 1 10 10
Assignment 1 10 10
Final examination 1 5 5
Toplam İş Yükü 120
Toplam İş Yükü / 25 (Saat) 4,8
Dersin AKTS Kredisi 5