| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Public Relations and Advertise | SAU 255 | 0 | 2 + 0 | 2 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Doç.Dr. CENGİZ ERDAL |
| Course Lecturers | |
| Course Assistants | |
| Course Category | Other |
| Course Objective | This course which is teaching the public relations in integrated marketing communication, it provide to students will enable the development of strategic communication skills in career. |
| Course Content | Giving definitions of PR, communication process, development of PR in Turkey and World, public relations practices and marketing oriented public relations. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Distinguish the models of public relations | Lecture, Question-Answer, Discussion, | Testing, |
| 2 | Identify problems in public relations | Drilland Practice, Motivations to Show, Case Study, | Homework, |
| 3 | Makes the situation analyse in terms of public relations | Drilland Practice, Group Study, Case Study, Problem Solving, | Testing, Project / Design, |
| 4 | Distinguish different forms of public and private sector public relations | Lecture, Drilland Practice, Motivations to Show, Group Study, | Testing, Homework, Project / Design, |
| 5 | Contributes to public relations process | Self Study, Problem Solving, Project Based Learning, | Project / Design, |
| 6 | Makes ethical inquiries in the field. | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Self Study, | Testing, Homework, Project / Design, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Introduction to PR | |
| 2 | The reasons of PR to emerge | |
| 3 | History of PR | |
| 4 | Skills of a PR specialist | |
| 5 | PR's relations with other deciplines I | |
| 6 | PR's relations with other deciplines II | |
| 7 | PR & Publicity media | |
| 8 | Media relations | |
| 9 | Corporate Social Responsibility | |
| 10 | Sponsorship | |
| 11 | İmage & Reputation II | |
| 12 | İmage & Reputation II | |
| 13 | Student presentations I | |
| 14 | Student presentations II |
| Resources | |
|---|---|
| Course Notes | <p>Balta Peltekoğlu, Filiz: Halkla İlişkilere Giriş</p> |
| Course Resources | Aydede,Ceyda: Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları |
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 30 |
| 1. Ödev | 20 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 15 | 15 |
| Quiz | 1 | 10 | 10 |
| Assignment | 1 | 10 | 10 |
| Final examination | 1 | 5 | 5 |
| Total Workload | 120 | ||
| Total Workload / 25 (Hours) | 4.8 | ||
| dersAKTSKredisi | 5 | ||