Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Public Relations and Advertise | SAU 255 | 0 | 2 + 0 | 2 | 5 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Optional |
Course Coordinator | Doç.Dr. CENGİZ ERDAL |
Course Lecturers | |
Course Assistants | |
Course Category | Other |
Course Objective | This course which is teaching the public relations in integrated marketing communication, it provide to students will enable the development of strategic communication skills in career. |
Course Content | Giving definitions of PR, communication process, development of PR in Turkey and World, public relations practices and marketing oriented public relations. |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Distinguish the models of public relations | Lecture, Question-Answer, Discussion, | Testing, |
2 | Identify problems in public relations | Drilland Practice, Motivations to Show, Case Study, | Homework, |
3 | Makes the situation analyse in terms of public relations | Drilland Practice, Group Study, Case Study, Problem Solving, | Testing, Project / Design, |
4 | Distinguish different forms of public and private sector public relations | Lecture, Drilland Practice, Motivations to Show, Group Study, | Testing, Homework, Project / Design, |
5 | Contributes to public relations process | Self Study, Problem Solving, Project Based Learning, | Project / Design, |
6 | Makes ethical inquiries in the field. | Lecture, Question-Answer, Discussion, Brain Storming, Case Study, Self Study, | Testing, Homework, Project / Design, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | Introduction to PR | |
2 | The reasons of PR to emerge | |
3 | History of PR | |
4 | Skills of a PR specialist | |
5 | PR's relations with other deciplines I | |
6 | PR's relations with other deciplines II | |
7 | PR & Publicity media | |
8 | Media relations | |
9 | Corporate Social Responsibility | |
10 | Sponsorship | |
11 | İmage & Reputation II | |
12 | İmage & Reputation II | |
13 | Student presentations I | |
14 | Student presentations II |
Resources | |
---|---|
Course Notes | <p>Balta Peltekoğlu, Filiz: Halkla İlişkilere Giriş</p> |
Course Resources | Aydede,Ceyda: Teorik ve Uygulamalı Halkla İlişkiler Kampanyaları |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ara Sınav | 50 |
1. Kısa Sınav | 30 |
1. Ödev | 20 |
Total | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 15 | 15 |
Quiz | 1 | 10 | 10 |
Assignment | 1 | 10 | 10 |
Final examination | 1 | 5 | 5 |
Total Workload | 120 | ||
Total Workload / 25 (Hours) | 4.8 | ||
dersAKTSKredisi | 5 |