| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Publıc Relatıons and Publıcıty In Munıcıpalıtıes | UMS 510 | 0 | 3 + 0 | 3 | 6 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. ÖZER KÖSEOĞLU |
| Dersi Verenler | |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | Explaining the importance of public relations in municipality |
| Dersin İçeriği | Municipality, Public, Public Relations, Publicity, Ability of interpersonal communication |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Describes the phenomenon of public relations | Lecture, Question-Answer, | Testing, Performance Task, |
| 2 | Explains the importance and function of public relations | Lecture, Question-Answer, Discussion, | Homework, |
| 3 | Points out importance of interpersonal communication in terms of public relations | Lecture, Question-Answer, Discussion, | Testing, |
| 4 | Explains the importance and function of public relations in municipalities | Discussion, Drilland Practice, Motivations to Show, Self Study, | Performance Task, |
| 5 | Shows the tools that used in public relations and publicity in municipalities | Lecture, Question-Answer, Discussion, Demonstration, | Performance Task, |
| 6 | Shows what kind of public relations activities practice in municipalities | Demonstration, Brain Storming, Case Study, Project Based Learning, | Homework, Project / Design, |
| 7 | Analyses of sample practices | Demonstration, Brain Storming, Case Study, Project Based Learning, | Project / Design, Performance Task, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | What is public relations? What is not it? Importance and function of public relations | |
| 2 | Used tools in public relations and publicity | |
| 3 | The importance of public relations | |
| 4 | Complaint methods of public in municipality. | |
| 5 | The aims of public relations in terms of municipalities | |
| 6 | Basic rules of public relations in municipalities | |
| 7 | Ways to know people of municipalities | |
| 8 | The tools used in the promotion of actions and services of municipalities | |
| 9 | The influence of public relations actions to corporate image in municipalities | |
| 10 | The organization of public relations in municipalities | |
| 11 | Public Relations in local governments in USA and Europe | |
| 12 | Plan of the municipal-oriented public relations program | |
| 13 | An example of “open door” as public relations practice in municipalities | |
| 14 | Research and Review: An example of İstanbul Metropolitan Municipality |
| Kaynaklar | |
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| Ders Notu | |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
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| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ara Sınav | 25 |
| 1. Ödev | 37 |
| 2. Ödev | 38 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 20 |
| 1. Final | 80 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 5 | 80 |
| Mid-terms | 1 | 30 | 30 |
| Assignment | 2 | 5 | 10 |
| Final examination | 1 | 10 | 10 |
| Toplam İş Yükü | 178 | ||
| Toplam İş Yükü / 25 (Saat) | 7,12 | ||
| Dersin AKTS Kredisi | 6 | ||