Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Publıc Relatıons and Publıcıty In Munıcıpalıtıes UMS 510 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi YUKSEK_LISANS
Dersin Türü Seçmeli
Dersin Koordinatörü Prof.Dr. ÖZER KÖSEOĞLU
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı Explaining the importance of public relations in municipality
Dersin İçeriği Municipality, Public, Public Relations, Publicity, Ability of interpersonal communication
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Describes the phenomenon of public relations Lecture, Question-Answer, Testing, Performance Task,
2 Explains the importance and function of public relations Lecture, Question-Answer, Discussion, Homework,
3 Points out importance of interpersonal communication in terms of public relations Lecture, Question-Answer, Discussion, Testing,
4 Explains the importance and function of public relations in municipalities Discussion, Drilland Practice, Motivations to Show, Self Study, Performance Task,
5 Shows the tools that used in public relations and publicity in municipalities Lecture, Question-Answer, Discussion, Demonstration, Performance Task,
6 Shows what kind of public relations activities practice in municipalities Demonstration, Brain Storming, Case Study, Project Based Learning, Homework, Project / Design,
7 Analyses of sample practices Demonstration, Brain Storming, Case Study, Project Based Learning, Project / Design, Performance Task,
Hafta Ders Konuları Ön Hazırlık
1 What is public relations? What is not it? Importance and function of public relations
2 Used tools in public relations and publicity
3 The importance of public relations
4 Complaint methods of public in municipality.
5 The aims of public relations in terms of municipalities
6 Basic rules of public relations in municipalities
7 Ways to know people of municipalities
8 The tools used in the promotion of actions and services of municipalities
9 The influence of public relations actions to corporate image in municipalities
10 The organization of public relations in municipalities
11 Public Relations in local governments in USA and Europe
12 Plan of the municipal-oriented public relations program
13 An example of “open door” as public relations practice in municipalities
14 Research and Review: An example of İstanbul Metropolitan Municipality
Kaynaklar
Ders Notu
Ders Kaynakları
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1
2
3
4
5
6
7
8
9
10
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 25
1. Ödev 37
2. Ödev 38
Toplam 100
1. Yıl İçinin Başarıya 20
1. Final 80
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 5 80
Mid-terms 1 30 30
Assignment 2 5 10
Final examination 1 10 10
Toplam İş Yükü 178
Toplam İş Yükü / 25 (Saat) 7,12
Dersin AKTS Kredisi 6