| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Public Relations and Publicity In Municipalities | UMS 510 | 0 | 3 + 0 | 3 | 6 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | YUKSEK_LISANS |
| Course Type | Optional |
| Course Coordinator | Prof.Dr. ÖZER KÖSEOĞLU |
| Course Lecturers | |
| Course Assistants | |
| Course Category | Other |
| Course Objective | Explaining the importance of public relations in municipality |
| Course Content | Municipality, Public, Public Relations, Publicity, Ability of interpersonal communication |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Describes the phenomenon of public relations | Lecture, Question-Answer, | Testing, Performance Task, |
| 2 | Explains the importance and function of public relations | Lecture, Question-Answer, Discussion, | Homework, |
| 3 | Points out importance of interpersonal communication in terms of public relations | Lecture, Question-Answer, Discussion, | Testing, |
| 4 | Explains the importance and function of public relations in municipalities | Discussion, Drilland Practice, Motivations to Show, Self Study, | Performance Task, |
| 5 | Shows the tools that used in public relations and publicity in municipalities | Lecture, Question-Answer, Discussion, Demonstration, | Performance Task, |
| 6 | Shows what kind of public relations activities practice in municipalities | Demonstration, Brain Storming, Case Study, Project Based Learning, | Homework, Project / Design, |
| 7 | Analyses of sample practices | Demonstration, Brain Storming, Case Study, Project Based Learning, | Project / Design, Performance Task, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | What is public relations? What is not it? Importance and function of public relations | |
| 2 | Used tools in public relations and publicity | |
| 3 | The importance of public relations | |
| 4 | Complaint methods of public in municipality. | |
| 5 | The aims of public relations in terms of municipalities | |
| 6 | Basic rules of public relations in municipalities | |
| 7 | Ways to know people of municipalities | |
| 8 | The tools used in the promotion of actions and services of municipalities | |
| 9 | The influence of public relations actions to corporate image in municipalities | |
| 10 | The organization of public relations in municipalities | |
| 11 | Public Relations in local governments in USA and Europe | |
| 12 | Plan of the municipal-oriented public relations program | |
| 13 | An example of “open door” as public relations practice in municipalities | |
| 14 | Research and Review: An example of İstanbul Metropolitan Municipality |
| Resources | |
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| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
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| 1 | 2 | 3 | 4 | 5 | |||
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| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 25 |
| 1. Ödev | 37 |
| 2. Ödev | 38 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 20 |
| 1. Final | 80 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 5 | 80 |
| Mid-terms | 1 | 30 | 30 |
| Assignment | 2 | 5 | 10 |
| Final examination | 1 | 10 | 10 |
| Total Workload | 178 | ||
| Total Workload / 25 (Hours) | 7.12 | ||
| dersAKTSKredisi | 6 | ||