Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
New Servıce Desıgn SAU 561 0 2 + 0 2 5
Ön Koşul Dersleri <p>None</p>
Önerilen Seçmeli Dersler <p>None</p>
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü Prof.Dr. SİMA NART
Dersi Verenler
Dersin Yardımcıları

Res. Asst. Volkan Göktaş, Res. Asst. Hazel Mihriban Karaca

Dersin Kategorisi Diğer
Dersin Amacı

Designing new services is of increasing importance for companies in order to define successful business strategies and to develop and implement innovative business models. The objective of this class is to introduce a comprehensive set of methods and tools which guide through the design of new services. The chosen perspective of a business manager will be accompanied by an in-depth analysis of academic and research challenges as well.

Dersin İçeriği

We will have a focus on management questions and will apply a framework which organizes the different tasks to design a new service concept within the context of a new business model. There will be a specific focus and a stepwise methodology for a systematic design of innovative services. We will learn why and when to apply the different methods and how to manage the overall design process.

# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Management and control of all Service Design activities Lecture, Self Study, Case Study, Question-Answer, Discussion, Drilland Practice, Testing,
2 Management and application of Service Design concepts, inputs, outputs and activities Brain Storming, Drilland Practice, Discussion, Lecture, Homework, Testing,
3 Knowledge of Service Design principles and management of Service Design processes Discussion, Self Study, Lecture, Performance Task, Oral Exam,
4 Control and coordination of Service Design technology related activities Self Study, Lecture, Project / Design, Oral Exam, Testing,
Hafta Ders Konuları Ön Hazırlık
1 Service Concept and Services Sector related unit and articles
2 Process Design and Its Relationship with Service Concept related unit and articles
3 GAP and its Importance for the Services Marketing related unit and articles
4 Principles of Services Design related unit and articles
5 Blue Prints related unit and articles
6 Services Design Organization related unit and articles
7 Services Design and Its Relationship with Technology related unit and articles
8 Services Design A related unit and articles
9 Mid Term Exam related unit and articles
10 Developing a Service Design related unit and articles
11 Features of a well developed Service Design related unit and articles
12 Criteria for success in Service Design related unit and articles
13 Classroom related unit and articles
14 Service Facility Location related unit and articles
Kaynaklar
Ders Notu <p>Business model generation : a handbook for visionaries, game changers, and challengers, Hoboken,<br />NJ [ etc.]: Wiley.<br />&bull; LOVELOCK, C.H.; BANSAL, H.S. u. WIRTZ, J. (2008).<br />Services marketing : people, technology, strategy. Canadian Aufl., Boston: Pearson.<br />&bull; VARGO, S.L. u. LUSCH, R.F. (2008).<br />Why &ldquo;service&rdquo;? Academy of Marketing Science. 2008(36). S. 25&ndash;38.<br />&bull; KIM, H. (2009).<br />Service science for service innovation. Journal of Service Science. 2009(1). S. 1-7.<br />&bull; EVERSHEIM, W. (Hrsg.). (2009).<br />Innovation management for technical products - systematic and integrated product development and<br />production planning, Berlin; Heidelberg: Springer.<br />&bull; PARASURAMAN, A. (2010).<br />Service productivity, quality and innovation: Implications for service-design practice and research.<br />International Journal of Quality and Service Sciences. 2(3). S. 277-286.<br />&bull; LOVELOCK, C. u. WIRTZ, J. (2010).<br />Services Marketing. 7 Aufl., New Jersey: Prentice Hall.<br />&bull; PARASURAMAN, A.; ZEITHAML, V.A. u. BERRY, L.L. (1985).<br />A conceptual model of service quality and its implications for future research. The Journal of<br />Marketing. 49(4). S. 41-50.<br />&bull; VARGO, S.L. (2008).<br />Customer Integration and Value Creation Paradigmatic Traps and Perspectives. Journal of service<br />research. 11(2). S. 211-215.<br />&bull; WOODRUFF, R.B. (1997).<br />Customer value: the next source for competitive advantage. Journal of the Academy of Marketing<br />Science. 25(2). S. 139-1532</p>
Ders Kaynakları

Services Marketing: People, Technology, Strategy 8th Edition, World Scientific.

Sıra İŞLETME FAKÜLTESİ Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
Sıra İŞLETME BÖLÜMÜ Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 60
1. Kısa Sınav 10
1. Ödev 10
1. Proje / Tasarım 20
Toplam 100
1. Yıl İçinin Başarıya 40
1. Final 60
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Quiz 1 10 10
Assignment 1 16 16
Final examination 1 16 16
Toplam İş Yükü 116
Toplam İş Yükü / 25 (Saat) 4,64
Dersin AKTS Kredisi 5