Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Internatıonal Marketıng ISL 429 7 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü Dr.Öğr.Üyesi KAZIM MERT
Dersi Verenler Dr.Öğr.Üyesi KAZIM MERT,
Dersin Yardımcıları Res.Asst.Merve TÜRKMEN
Dersin Kategorisi Diğer
Dersin Amacı Introducing fundamentals and functions of international marketing, training students for the skills of implementing the necessary practices.
Dersin İçeriği international marketing, environmental factors, international marketing research, breaking into international marlets, product strategies, price strategies, promotion strategies, distribution strategies, multinational companies.
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 defines international marketing and global marketing Lecture, Question-Answer, Self Study, Testing, Homework,
2 defines environmental factors affecting international marketing by giving examples Lecture, Question-Answer, Self Study, Testing, Homework,
3 defines international marketing mix Lecture, Question-Answer, Self Study, Testing, Homework,
4 informs about breaking into international markets Lecture, Question-Answer, Self Study, Testing, Homework,
5 explains the role of culture in international marketing by showing examples Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Homework,
6 gives information about the entry strategies into international markets Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Homework, Performance Task,
7 applies the pricing strategies in international marketing context Lecture, Discussion, Demonstration, Case Study, Testing, Homework, Performance Task,
8 Designs and applies internationa marketing Lecture, Discussion, Drilland Practice, Group Study, Testing, Homework, Project / Design,
Hafta Ders Konuları Ön Hazırlık
1 definition of international marketing
2 environmental factors affecting international marketing- Economic environment
3 environmental factors affecting international marketing- Cultural environment
4 environmental factors affecting international marketing- Politic and legal environment
5 environmental factors affecting international marketing- Technological environment
6 international marketing research
7 breaking into international markets strategies
8 product strategies in international marketing
9 Mid-term exam
10 price strategies in international marketing
11 promotion strategies in international marketing
12 distribution strategies in international marketing
13 organization and control of international marketing
14 multinational companies
Kaynaklar
Ders Notu
Ders Kaynakları
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration.
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration
3 Our students will identify and analyse problems to offer solutions in tasks of business administration.
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
4 Our students will participate in projects about business administration process and tasks.
5 Our students will accept responsibility in order to conclude tasks of business administration.
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
6 Our students will define ethical problems in work environment and generate solutions.
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills.
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills.
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 50
1. Ödev 30
1. Performans Görevi (Uygulama) 10
1. Performans Görevi (Arazi Çalışması) 10
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 1 10 10
Performance Task (Application) 1 10 10
Performance Task (Field Study) 1 10 10
Final examination 1 15 15
Toplam İş Yükü 135
Toplam İş Yükü / 25 (Saat) 5,4
Dersin AKTS Kredisi 5