Course Name Code Semester T+U Hours Credit ECTS
International Marketing ISL 429 7 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi KAZIM MERT
Course Lecturers Dr.Öğr.Üyesi KAZIM MERT,
Course Assistants Res.Asst.Merve TÜRKMEN
Course Category Other
Course Objective Introducing fundamentals and functions of international marketing, training students for the skills of implementing the necessary practices.
Course Content international marketing, environmental factors, international marketing research, breaking into international marlets, product strategies, price strategies, promotion strategies, distribution strategies, multinational companies.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 defines international marketing and global marketing Lecture, Question-Answer, Self Study, Testing, Homework,
2 defines environmental factors affecting international marketing by giving examples Lecture, Question-Answer, Self Study, Testing, Homework,
3 defines international marketing mix Lecture, Question-Answer, Self Study, Testing, Homework,
4 informs about breaking into international markets Lecture, Question-Answer, Self Study, Testing, Homework,
5 explains the role of culture in international marketing by showing examples Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Homework,
6 gives information about the entry strategies into international markets Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Homework, Performance Task,
7 applies the pricing strategies in international marketing context Lecture, Discussion, Demonstration, Case Study, Testing, Homework, Performance Task,
8 Designs and applies internationa marketing Lecture, Discussion, Drilland Practice, Group Study, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 definition of international marketing
2 environmental factors affecting international marketing- Economic environment
3 environmental factors affecting international marketing- Cultural environment
4 environmental factors affecting international marketing- Politic and legal environment
5 environmental factors affecting international marketing- Technological environment
6 international marketing research
7 breaking into international markets strategies
8 product strategies in international marketing
9 Mid-term exam
10 price strategies in international marketing
11 promotion strategies in international marketing
12 distribution strategies in international marketing
13 organization and control of international marketing
14 multinational companies
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration.
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration
3 Our students will identify and analyse problems to offer solutions in tasks of business administration.
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
4 Our students will participate in projects about business administration process and tasks.
5 Our students will accept responsibility in order to conclude tasks of business administration.
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
6 Our students will define ethical problems in work environment and generate solutions.
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills.
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills.
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Ödev 30
1. Performans Görevi (Uygulama) 10
1. Performans Görevi (Arazi Çalışması) 10
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Assignment 1 10 10
Performance Task (Application) 1 10 10
Performance Task (Field Study) 1 10 10
Final examination 1 15 15
Total Workload 135
Total Workload / 25 (Hours) 5.4
dersAKTSKredisi 5