Course Name Code Semester T+U Hours Credit ECTS
Public Relations ISL 320 6 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi MERVE TÜRKMEN BARUTÇU
Course Lecturers Dr.Öğr.Üyesi MERVE TÜRKMEN BARUTÇU,
Course Assistants
Course Category Other
Course Objective

Learning the development relations in internal and external environment for business organizations on truth , honesty persuasiveness and reciprocity principles. Learning methods and tools of Public Relations (PR) and communication.

Course Content

To learn as a business function PR and as a PR tool communication
and related concepts, methods, tools..

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Understanding PR and communication concepts Lecture, Discussion, Testing,
2 Understanding the importance of PR and communication Lecture, Discussion, Testing,
3 Understanding and analysing the relations btween business organization and social structures Lecture, Discussion, Testing,
4 Making PR and communication policy Lecture, Discussion, Testing,
5 To define and use of the communication methods and tools Lecture, Drilland Practice, Testing,
6 Understanding the role of PR and communication in development an institutional identity Lecture, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Public Relations (PR) and communication concepts Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
2 Development, reasons and necessty of PR Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
3 PR function and organization in business Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
4 PR proces Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
5 Communication methods in PR Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
6 Communication methods in PR Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
7 Communication tools in PR Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
8 Communication tools in PR Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
9 Mid-term Exams
10 Defination of institutional identity in business organizations Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
11 İnportance of PR in solving institutional identity problems of business organizations Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
12 Internal PR Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
13 PR and communication aplications Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
14 PR and communication aplications Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
Resources
Course Notes
Course Resources

Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.

Week Documents Description size
0 hi-iletişim 0.11 MB
0 hi-yönetim 3.47 MB
0 Halkla İlişkiler 0.17 MB
0 Kurumsal İmaj ve İtibar 4.47 MB
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 45
1. Kısa Sınav 10
2. Kısa Sınav 10
1. Ödev 35
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Quiz 2 10 20
Assignment 1 10 10
Final examination 1 15 15
Total Workload 135
Total Workload / 25 (Hours) 5.4
dersAKTSKredisi 5