Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Publıc Relatıons ISL 320 6 2 + 0 2 5
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü Doç.Dr. YUSUF ARSLAN
Dersi Verenler Arş.Gör.Dr. MERVE TÜRKMEN BARUTÇU,
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı

Learning the development relations in internal and external environment for business organizations on truth , honesty persuasiveness and reciprocity principles. Learning methods and tools of Public Relations (PR) and communication.

Dersin İçeriği

To learn as a business function PR and as a PR tool communication
and related concepts, methods, tools..

# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Understanding PR and communication concepts Lecture, Discussion, Testing,
2 Understanding the importance of PR and communication Lecture, Discussion, Testing,
3 Understanding and analysing the relations btween business organization and social structures Lecture, Discussion, Testing,
4 Making PR and communication policy Lecture, Discussion, Testing,
5 To define and use of the communication methods and tools Lecture, Drilland Practice, Testing,
6 Understanding the role of PR and communication in development an institutional identity Lecture, Discussion, Testing, Homework,
Hafta Ders Konuları Ön Hazırlık
1 Public Relations (PR) and communication concepts Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
2 Development, reasons and necessty of PR Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
3 PR function and organization in business Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
4 PR proces Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
5 Communication methods in PR Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
6 Communication methods in PR Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
7 Communication tools in PR Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
8 Communication tools in PR Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
9 Mid-term Exams
10 Defination of institutional identity in business organizations Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
11 İnportance of PR in solving institutional identity problems of business organizations Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
12 Internal PR Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
13 PR and communication aplications Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
14 PR and communication aplications Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.
Kaynaklar
Ders Notu
Ders Kaynakları

Peltekoğlu, Filiz (2016) Halkla İlişkiler Nedir, Beta Yayınları, İstanbul.

Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Our students will have fundamental knowledge in business administration. X
2 Our students will be able to work in teams, and share information with team members in tasks of business administration X
3 Our students will identify and analyse problems to offer solutions in tasks of business administration. X
4 Our students will participate in projects about business administration process and tasks. X
5 Our students will accept responsibility in order to conclude tasks of business administration. X
6 Our students will define ethical problems in work environment and generate solutions. X
7 Our students can transfer their knowledge and suggestions with technology supported tools and written communication skills. X
8 Our students can transfer their knowledge and suggestions by written and verbal communication skills. X
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 55
1. Kısa Sınav 15
2. Kısa Sınav 15
3. Kısa Sınav 15
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Quiz 2 10 20
Assignment 1 10 10
Final examination 1 15 15
Toplam İş Yükü 135
Toplam İş Yükü / 25 (Saat) 5,4
Dersin AKTS Kredisi 5