Course Name Code Semester T+U Hours Credit ECTS
Integrated Marketing Communication and Advertising Management HIR 028 0 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN
Course Lecturers Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN,
Course Assistants
Course Category Field Proper Education
Course Objective
Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Discussion, Drilland Practice, Case Study, Testing,
2 Brain Storming, Drilland Practice, Discussion, Lecture, Testing,
3 Drilland Practice, Discussion, Question-Answer, Lecture, Testing,
4 Drilland Practice, Discussion, Question-Answer, Lecture, Testing,
Week Course Topics Preliminary Preparation
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 70
1. Kısa Sınav 10
2. Kısa Sınav 10
3. Kısa Sınav 10
Total 100
1. Final 50
1. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Mid-terms 1 20 20
Final examination 1 30 30
Quiz 3 5 15
Total Workload 129
Total Workload / 25 (Hours) 5.16
dersAKTSKredisi 5