Course Name Code Semester T+U Hours Credit ECTS
International Marketing Management UTC 525 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi KAZIM MERT
Course Lecturers Dr.Öğr.Üyesi KAZIM MERT,
Course Assistants Res.Assit. Ayşegül KARATAŞ
Course Category
Course Objective Globally,the research subjects such as what is the importance of the phenomenon of marketing, basic principles related to the execution of international marketing activities , marketing mix, marketing management and international marketing are explained to the students in this field.
Course Content The subjects of introduction to global marketing, international marketing environment, international market expansion strategies,management of marketing mix elements in the international market, international marketing research topics will be discussed in this course.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Attendees will have knowlegde about facts of marketing. Lecture, Question-Answer, Discussion, Testing, Homework,
2 Attendees will recognize the international marketing environment Lecture, Question-Answer, Discussion, Testing, Homework,
3 Attendees will have knowledge about strategies of opening to the international markets Lecture, Question-Answer, Discussion, Testing, Homework,
4 Attendees will have knowledge about the concepts of global products and international product strategies. Lecture, Question-Answer, Discussion, Testing, Homework,
5 Attendees will have knowledge about international pricing strategies. Lecture, Question-Answer, Discussion, Testing, Homework,
6 Attendees can discuss decisions of promotion mix elements at international level. Lecture, Question-Answer, Discussion, Testing, Homework,
7 Attendees will have knowledge about distribution channels and policies Lecture, Question-Answer, Discussion, Testing, Homework,
8 Attendees will have knowledge about applications of Harmonized System Codes Lecture, Question-Answer, Discussion, Testing, Homework,
9 Attendees will make international marketing research and interpret findings. Lecture, Question-Answer, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Introduction To Global Marketing.
2 International Marketing Environment
3 Economic And Political Environment
4 Market Assessment Process
5 Basic Subjects About Opening To The International Markets
6 Strategies For Opening To The International Markets
7 International Product Decisions
8 Mid-term Examination
9 International Pricing Decisions
10 International Promotion Decisions
11 International Distribution Channels
12 Applications of Harmonized System Codes
13 International Marketing Research
14 International Marketing Research
Resources
Course Notes Albaum, Gerald, Duerr Edwin, (2011), International Marketing and Export Management, Prentice Hall.
Course Resources Keegan, Warren J.,(2013), Global Marketing Management (8th Edition) .
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Possessing high level of knowledge and understanding of scientific materials including up-to-date data, information and facts togather with the skill to manage the processes in the field of international trade.
2 Understanding the interdisciplinary structure of international trade and having the ability to integrate information from different disciplines.
3 Having the capability of defining and assuming a problem, developing a solution method, evaluating the results and implementing if needed, in the field of international trade.
4 Being capable of developing new strategic approaches, political alternatives and drawing up schemes in unpredictable complex situations encountered in implications of international trade.
5 Having a command of decision making techniques providing a basis for taking initiative within the sphere of competence when faced with a problem.
6 Being capable of producing local, national and international projects, serving as an executive or manager at such projects.
7 Being able to choose and implement the right scientific research method in his/her researches.
8 Questioning his/her knowledge within the scope of the assignments related to his/her area of expertise.
9 To be in a struggle of being proactive, original and contributive but not passive, in the process of learning and implementation.
10 Having the capability of oral and written communication skill at least in one foreign language. (European Language Portfolio Global Scale, Level B2)
11 Can convey the results and processes of his/her studies orally or in written in a comprehensive and systematic manner in national and international environment
12 Pursuing, teaching and monitoring the scientifc, ethical and social values in the stages of collection, interpretation and announcement of data related to international trade.
13 Being able to choose the data which will form the scientific information , review the literature in the related area and analyse.
14 Being capable of analyzing and carrying out the relationships with the stakeholders in the assignmetns assignments related to his/her expertise.
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 40
1. Ödev 30
1. Performans Görevi (Seminer) 30
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 5 80
Mid-terms 1 5 5
Assignment 1 5 5
Performance Task (Seminar) 1 5 5
Final examination 1 6 6
Total Workload 149
Total Workload / 25 (Hours) 5.96
dersAKTSKredisi 6