Course Name Code Semester T+U Hours Credit ECTS
Communication In Health Management TSY 512 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Prof.Dr. CEMAL SEZER
Course Lecturers
Course Assistants

Res. Asst. Ayhan DURMUŞ

Course Category Field Proper Education
Course Objective

Health communication occurs in a variety of contexts (for example, school, home, and work); through a variety of channels (for example, interpersonal, small group, organizational, community, and mass media) with a variety of messages and for a variety of reasons. This course allows students to examine and research the need for more effective communication in the delivery of health care.

Course Content

This course is designed to provide an overview of and introduction to the nature and processes of communication in health services. Emphasis will be placed on examination of organizational communication at the theoretical level, but the course will also look at the application of these theoretical approaches to better understand important organizational processes and to facilitate ones success in organizational life.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Apply communication and health theories to help explain the delivery of health care. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Research, analyze, and write about health communication issues. Identify variables (i.e., culture, technology) that affect communicating in health care contexts. Evaluate communication behaviors in health care relationships, health care groups, and healt Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
3 Analyze, interpret, and evaluate messages in health communication campaigns. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
4 Demonstrate competent oral, written, and analytical communication skills necessary for effective performance. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 Communication and communication models.
2 Verbal and nonverbal communication, mass communication, corporate communications, target audience, target health ınstitutions
3 Health communication theory and methods
4 Health communication theory and methods
5 Health communication strategy development
6 Use of traditional communication tools in health communication
7 Use of social media tools in health communication
8 Use of social media tools in health communication
9 Public relations in health communication
10 CRM in health communication
11 Marketing and sales in health communication
12 Health communications campaign process (case study)
13 Health communications campaign process (case study)
14 Health and ethics
Resources
Course Notes
Course Resources

Işık, Metin, Hastanelerde Halkla İlişkiler, Eğitim Akademi Yayınları, 2011.
Güçdemir, Yeşim, Sanal Ortamda İletişim, Derin Yayınları, 2010.
Taşoğlu Nihal Paşalı, Pazarlama İletişimi, Detay Yayıncılık, 2009.
Tekinalp Şermin, Uzun Ruhdan, İletişim Araştırmaları ve Kuramları, Beta Basım Yayın, 2009.

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 has the information in manufacturing, marketing, management and accounting-finance functions at the level of expertise of health care institutions and health care system. X
2 is aware of the interdisciplinary interaction related of field of expertise X
3 makes teamwork and shares knowledge with his/her team in the field of expertise X
4 defines problems, analyzes and provides solutions to problems X
5 conducts independent research, contribute to projects and take responsibility in the field of expertise X
6 sets organization visions, missions, goals and targets in the field of study. X
7 questionizes the knowledge he/she has in the field of expertise X
8 related to area of expertise that have served as areas where the accumulation and transfer data using the tool to communicate with all kinds of suggestions, if necessary it can use at least one foreign language. X
9 open to professional sharing and cooperation in the field of his/her expertise. X
10 is able to entry data and conduct data analysis in the field of his/her expertise X
11 acts in accordance with business values and social ethics in the field of his/ her expertise. X
12 analyzes the relationships with stakeholders and national governments in the field of his/ her expertise. X
13 makes recommendations that will contribute to field of his/her expertise. X
14 is conscious about the universality of social rights, social justice, quality, environmental and cultural values protection, occupational health and safety besides the field of his/her expertise. X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 60
1. Performans Görevi (Seminer) 40
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 6 96
Final examination 1 2 2
Assignment 1 20 20
Performance Task (Seminar) 1 15 15
Total Workload 181
Total Workload / 25 (Hours) 7.24
dersAKTSKredisi 7