Course Name Code Semester T+U Hours Credit ECTS
Communication In Health Management SAY 511 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Prof.Dr. CEMAL SEZER
Course Lecturers
Course Assistants

Res. Asst. Ayhan DURMUŞ

Course Category Field Proper Education
Course Objective

Aim of the course increase knowledge and understanding concerning health communication and the application of health communication in various contexts.

Course Content

This course is to inform about health communication, health communication theories and practices are discussed.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Explain the importance of media advocacy. Lecture, Question-Answer, Discussion, Testing, Homework,
2 Explanation the mass media effects in health communication. Lecture, Question-Answer, Discussion, Testing, Homework,
3 Comparing the effects of health communication models. Lecture, Question-Answer, Discussion, Testing, Homework,
4 Discuss the health communication models depend on communication theories. Lecture, Question-Answer, Discussion, Testing, Homework,
5 Development solutions to barriers of effective health communication. Lecture, Question-Answer, Discussion, Testing, Homework,
6 Emphasize the importance of health communication in solving health problems. Lecture, Question-Answer, Discussion, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Introduction to Health Communication "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
2 The Changing Sociocultural Context "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
3 The Changing Healthcare Context "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
4 The History of Health Communication "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
5 Health Communication Audiences "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
6 Understanding Health Behavior "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
7 Understanding Communication "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
8 Steps in the Health Communication Process "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
9 MIDTERM EXAMS "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
10 Traditional Approaches to Health Communication "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
11 Contemporary Approaches to Health Communication "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
12 Health communication in the new media landscape "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
13 Case Studies in Health Communication "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
14 Evaluating the Impact of Health Communication "Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.
Resources
Course Notes <p>&quot;Okay, A. (2009). Sağlık İletişimi: Temel kavramlar ve prensipler. İstanbul, Capital Media Services Inc.<br /> &quot;Parker, J. C. and E. Thorson (2009). Health communication in the new media landscape. New York, Springer Pub.<br /> &quot;Ray, E. B. (2005). Health communication in practice : a case study approach. Mahwah, N.J., L. Erlbaum.<br /> Thomas, R. K. (2006). Health communication. New York, NY, USA, Springer.<br /> Thompson, T. L. (2008). Handbook of health communication. New York, N.Y., Routledge.</p>
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 has the information in manufacturing, marketing, management and accounting-finance functions at the level of expertise of health care institutions and health care system. X
2 is aware of the interdisciplinary interaction related of field of expertise X
3 makes teamwork and shares knowledge with his/her team in the field of expertise X
4 defines problems, analyzes and provides solutions to problems X
5 conducts independent research, contribute to projects and take responsibility in the field of expertise X
6 sets organization visions, missions, goals and targets in the field of study. X
7 questionizes the knowledge he/she has in the field of expertise X
8 related to area of expertise that have served as areas where the accumulation and transfer data using the tool to communicate with all kinds of suggestions, if necessary it can use at least one foreign language. X
9 open to professional sharing and cooperation in the field of his/her expertise. X
10 is able to entry data and conduct data analysis in the field of his/her expertise X
11 acts in accordance with business values and social ethics in the field of his/ her expertise. X
12 analyzes the relationships with stakeholders and national governments in the field of his/ her expertise. X
13 makes recommendations that will contribute to field of his/her expertise. X
14 -is conscious about the universality of social rights, social justice, quality, environmental and cultural values protection, occupational health and safety besides the field of his/her expertise. X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 60
1. Performans Görevi (Seminer) 40
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Assignment 2 10 20
Final examination 1 20 20
Performance Task (Seminar) 1 10 10
Total Workload 156
Total Workload / 25 (Hours) 6.24
dersAKTSKredisi 6