Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Consumer Behavıour | UYP 509 | 0 | 3 + 0 | 3 | 6 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Doç.Dr. YUSUF ARSLAN |
Dersi Verenler | Prof.Dr. HAYRETTİN ZENGİN, |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | The aim of this course is to give graduate students both theorical and practical knowledge about consumer behaviors which constitute the most dynamic part of marketing science. Explicating how these behaviors form and what factors affect these behaviors, explaining the roles and importance of these behaviors are sub-goals of this course. |
Dersin İçeriği | The importance and role of consumer behaviors in marketing, traits of consumer behaviors, models of consumer behavior, various factors affecting the consumer behaviors |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Ability to comprehend the importance of the concept of consumer in marketing science. | Question-Answer, Lecture, Discussion, | Homework, Testing, |
2 | Ability to explicate the models of consumer behavior | Discussion, Question-Answer, Lecture, | Testing, Homework, |
3 | Ability to relate the consumer behaviors with other disciplines. | Lecture, Question-Answer, Discussion, | Testing, |
4 | Ability to interpret the factors affecting consumer behaviors | Discussion, Lecture, Question-Answer, | Testing, |
5 | Ability to judge the process of consumer decision making | Question-Answer, Discussion, Lecture, | Testing, |
6 | Ability to explain the post-puchasing bahavior of consumer | Lecture, Discussion, Question-Answer, | Testing, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Concept of consumer and consumer behavior | |
2 | The importance and role of consumer behavior in marketing | |
3 | Relations bewteen consumer behavior and other disciplines | |
4 | Core concepts regarding the factors affecting consumer behaviors | |
5 | Psychological factors affecting consumer behaviors | |
6 | Sociological factors affecting consumer behaviors | |
7 | Political and technological factors affecting consumer behaviors | |
8 | Personal factors affecting consumer behaviors | |
9 | Mid-Term | |
10 | Cultural factors affecting consumer behaviors | |
11 | Situational factors affecting consumer behaviors | |
12 | Models of consumer behaviors | |
13 | Process of consumer decision making | |
14 | Post-purchasing behaviors |
Kaynaklar | |
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Ders Notu | |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Demonstrate understanding of, and apply, basic concepts in production management and marketing | ||||||
2 | :Demonstrate knowledge of how managers and employees interact in organizations. | ||||||
3 | Recognize and explain the effect of production management and marketing on organizations and/or individuals. | ||||||
4 | Demonstrate the ability to be empathetic and actively listen. | ||||||
5 | Communicates effectly within formal and informal groups | ||||||
6 | Define and analyze the root cause of "production management and marketing" problems | ||||||
7 | Review literature professionally and propose novel research questions | ||||||
8 | Find proper solutions to managerial problems | ||||||
9 | Apply to approtiate methodological approaches to the field of production management and marketing | ||||||
10 | Discusses the research findings in the context of the relevant literature. |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 60 |
1. Kısa Sınav | 10 |
1. Ödev | 30 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 20 | 20 |
Quiz | 1 | 20 | 20 |
Assignment | 1 | 20 | 20 |
Toplam İş Yükü | 140 | ||
Toplam İş Yükü / 25 (Saat) | 5,6 | ||
Dersin AKTS Kredisi | 6 |