Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Consumer Behavıour UYP 509 0 3 + 0 3 6
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi YUKSEK_LISANS
Dersin Türü Seçmeli
Dersin Koordinatörü Doç.Dr. YUSUF ARSLAN
Dersi Verenler Prof.Dr. HAYRETTİN ZENGİN,
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı The aim of this course is to give graduate students both theorical and practical knowledge about consumer behaviors which constitute the most dynamic part of marketing science. Explicating how these behaviors form and what factors affect these behaviors, explaining the roles and importance of these behaviors are sub-goals of this course.
Dersin İçeriği The importance and role of consumer behaviors in marketing, traits of consumer behaviors, models of consumer behavior, various factors affecting the consumer behaviors
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 Ability to comprehend the importance of the concept of consumer in marketing science. Question-Answer, Lecture, Discussion, Homework, Testing,
2 Ability to explicate the models of consumer behavior Discussion, Question-Answer, Lecture, Testing, Homework,
3 Ability to relate the consumer behaviors with other disciplines. Lecture, Question-Answer, Discussion, Testing,
4 Ability to interpret the factors affecting consumer behaviors Discussion, Lecture, Question-Answer, Testing,
5 Ability to judge the process of consumer decision making Question-Answer, Discussion, Lecture, Testing,
6 Ability to explain the post-puchasing bahavior of consumer Lecture, Discussion, Question-Answer, Testing,
Hafta Ders Konuları Ön Hazırlık
1 Concept of consumer and consumer behavior
2 The importance and role of consumer behavior in marketing
3 Relations bewteen consumer behavior and other disciplines
4 Core concepts regarding the factors affecting consumer behaviors
5 Psychological factors affecting consumer behaviors
6 Sociological factors affecting consumer behaviors
7 Political and technological factors affecting consumer behaviors
8 Personal factors affecting consumer behaviors
9 Mid-Term
10 Cultural factors affecting consumer behaviors
11 Situational factors affecting consumer behaviors
12 Models of consumer behaviors
13 Process of consumer decision making
14 Post-purchasing behaviors
Kaynaklar
Ders Notu
Ders Kaynakları
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Demonstrate understanding of, and apply, basic concepts in production management and marketing
2 :Demonstrate knowledge of how managers and employees interact in organizations.
3 Recognize and explain the effect of production management and marketing on organizations and/or individuals.
4 Demonstrate the ability to be empathetic and actively listen.
5 Communicates effectly within formal and informal groups
6 Define and analyze the root cause of "production management and marketing" problems
7 Review literature professionally and propose novel research questions
8 Find proper solutions to managerial problems
9 Apply to approtiate methodological approaches to the field of production management and marketing
10 Discusses the research findings in the context of the relevant literature.
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 60
1. Kısa Sınav 10
1. Ödev 30
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 20 20
Quiz 1 20 20
Assignment 1 20 20
Toplam İş Yükü 140
Toplam İş Yükü / 25 (Saat) 5,6
Dersin AKTS Kredisi 6