Course Name Code Semester T+U Hours Credit ECTS
Diffusion & Adoption Of Technological Innovations MCS 504 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language English
Course Level yuksek_lisans
Course Type Compulsory
Course Coordinator Prof.Dr. AYTEKİN İŞMAN
Course Lecturers
Course Assistants
Course Category
Course Objective

Depending on this rapid development of technology, all members of a society should keep up with techonological development. This course aims to make student to gain new skills and adoptation techniques with respect to technological diffusion.Depending on this rapid development of technology, all members of a society should keep up with techonological development. This course aims to make student to gain new skills and adoptation techniques with respect to technological diffusion.

Course Content

 

Technology, in today’s world, develops in an unbelievable speed. The scope of this course  is to examine the variables affecting the potential purchasers in the industrial markets for diffusion and adoption of the innovations.Innovation ensures firms to extend their communication dimensions. This course gives insights about diffusion theory and techonological developments to students.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Homework,
2 Drilland Practice, Lecture, Question-Answer, Discussion, Testing, Oral Exam, Homework,
Week Course Topics Preliminary Preparation
1 Introduction to New Media Tech.
2 Introduction to New Communication Tech Mioduser, D., & Betzer, N. (2007). The contribution of project-based-learning to high-achievers’ acquisition of technological knowledge and skills. International Journal of Technology and Design Education, 18, 59–77
3 Technological Diffusion Gatignon H, Robertson TS, 1989. Technology Diffusion: An Empirical Test of Competitive Effects. Journal of Marketing. 53: 35-49
4 Culture of Technological Diffusion Gatignon H, Robertson TS, 1989. Technology Diffusion: An Empirical Test of Competitive Effects. Journal of Marketing. 53: 35-49
5 Teknolojide Planlama ve Fikir Geliştirme Plan and Development of Idea in Technology
6 Adoptation Process of Technological Innovation O’Neal C, Thorelli HB, Utterback JM, 1973. Adoption of Innovation by Industrial Organizations. Industrial Marketing Managemen., 2: 235-250.
7 Adoptation Process of Technological Innovation O’Neal C, Thorelli HB, Utterback JM, 1973. Adoption of Innovation by Industrial Organizations. Industrial Marketing Managemen., 2: 235-250.
8 Mid Term
9 Innovation Characteristics and Innovation Adoption-Implementation Tornatzky LG, Klein KJ, 1982. Innovation Characteristics and Innovation Adoption-Implementation: A Meta-Analysis of Findings. IEEE Transactions on Engineering Management. 29(1): 28-44
10 Implementation of Digital Data Framework of Determinants and Opportunities for Future Research. ISBM Report. 29: 1-40
11 Implementation of Digital Data Framework of Determinants and Opportunities for Future Research. ISBM Report. 29: 1-40
12 Problems in Manangement of Technological Diff. Van De Ven AH, 1986. Central Problems in the Management of Innovation Management Science. 32(5): 590-607.
13 Technological diffusion in the framework of socieconomy Pierce JL, Delbecq AL, 1977. Organization Structure, Individual Attitudes and Innovation. Academy of Management Review. 2(1): 27-37
14 Final
Resources
Course Notes
Course Resources

 

 

Bass FM, 1969. A New Product Growth Model for Consumer Durables, Management Science. 15(5): 215-227.

Bhaskaran S, 2006. Incremental Innovation and Business Performance: Small and Medium Size Food Enterprises in a Concentrated Industry Environment. Journal of Small Business Management. 44(1),64-80

Blau JR, McKinley W, 1979. Ideas, Complexity, and Innovation. Administrative Science Quarterly. 24: 200-219.

 

Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 10
1. Ödev 30
2. Kısa Sınav 10
Total 100
1. Final 40
1. Yıl İçinin Başarıya 60
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Assignment 1 5 5
Project / Design 1 10 10
Performance Task (Seminar) 1 10 10
Final examination 1 15 15
Total Workload 146
Total Workload / 25 (Hours) 5.84
dersAKTSKredisi 6