|Course Name||Code||Semester||T+U Hours||Credit||ECTS|
|Psychology Of Communication||GIT 328||6||1 + 2||2||5|
|Recommended Optional Courses|
|Course Level||Bachelor's Degree|
|Course Coordinator||Dr.Öğr.Üyesi BİLGEN AYDIN SEVİM|
|Course Lecturers||Dr.Öğr.Üyesi BİLGEN AYDIN SEVİM,|
|Course Category||Available Basic Education in the Field|
This course aims to reveal the role of psychology in communication process.
|#||Course Learning Outcomes||Teaching Methods||Assessment Methods|
|1||He/She comprehends the connection between communication and the discipline of psychology.||Lecture, Discussion,||Testing, Homework,|
|2||He/She understands the factors that affect human emotions, thoughts and behaviors.||Lecture, Discussion,||Testing, Homework,|
|3||He/She discusses theoretical perspectives on communication psychology.||Lecture, Question-Answer, Discussion,||Testing, Homework,|
|4||He/She analyzes the role of psychology in communication process.||Lecture, Question-Answer, Brain Storming,||Testing, Homework,|
|5||He/She explains examples of the role of psychology in the communication process.||Lecture, Discussion, Drilland Practice,||Testing, Homework,|
|Week||Course Topics||Preliminary Preparation|
|1||Introduction to course|
|2||Explanation of the concept of communication psychology|
|3||Charles Darwin and human behavior|
|4||Sigmund Freud and subconscious|
|5||Gustave Le Bon and the psychology of the masses|
|6||Edward Bernays and consent engineering|
|7||Propaganda and persuasion|
|8||Philip Zimbardo and Stanley Milgram experiments|
|9||Frans de Waal and empathy|
|10||Geoffrey Miller and the evolution of consumption|
|13||Neuroscience and psychology|
Bernays, Edward (1947). The Engineering of Consent. Annals of the American Academy of Political and
Social Science 250 , 1, s. 113-120. https://doi.org/10.1177%2F000271624725000116
Darwin, Charles. Türlerin Kökeni. Öner Ünalan (çev.). Ankara: Onur Yayınları.
De Waal, Frans. (2014). Empati Çağı: Daha Anlayışlı Bir Toplum için Doğadan Dersler. İstanbul:
De Vos, Rich. (1996). Şefkatli Kapitalizm. A. Aktegin Sal (çev.). İstanbul: Sistem Yayıncılık.
Freud, Sigmund. (2018). Bilinçaltı. İstanbul: Dorlion Yayınları.
Illouz, Eva. (2011). Soğuk Yakınlıklar: Duygusal Kapitalizmin Şekillenmesi. Ö. Çağlar Aksoy (çev.).
İstanbul: İletişim Yayınları.
Le Bon, Gustave. (1997). Kitleler Psikolojisi. İstanbul: Hayat Yayıncılık.
Lupton, Deborah. (2002). Duygusal Yaşantı: Sosyo-Kültürel Bir İnceleme. Cemal, M. (çev.).
İstanbul: Ayrıntı Yayınları.
Mestroviç, Stjepan. G. (1999). Duyguötesi Toplum. Yılmaz, A. (çev.). İstanbul: Ayrıntı
Miller, Geoffrey. (2009). Tüketimin Evrimi. Gülçin Vardar (çev.). İstanbul: Alfa Bilim.
Renvoise, Patrick. (2016). Nöro Marketing. İstanbul: Mediacat Yayınları.
Zimbardo, Philip. (2015). Şeytan Etkisi. Canan Coşkun (çev.). İstanbul: Say Yayınları.
|Order||Program Outcomes||Level of Contribution|
|1||To have advanced knowledge and equipment in the field of Visual Communication (Multimedia, Photography, Cinema, Graphic Design), to be able to use the theoretical and practical knowledge acquired in this field; To be able to discuss, to interpret scientifically and to be able to evaluate.||X|
|2||To know and understand basic art principles and to be able to adapt them to the field of Visual Communication Design.||X|
|3||To have knowledge of computer aided design; To have knowledge about design techniques and methods in different fields and to be able to apply them.||X|
|4||To be able to critically evaluate the knowledge and skills acquired in the field of visual communication design, to identify learning needs and to direct their learning throughout life.||X|
|5||To be able to define problems related to visual communication design, to develop solutions based on evidence and research.||X|
|6||To be able to inform people and institutions about visual communication design issues; To be able to convey their thoughts and solutions to problems in written and verbal form, to support them with quantitative and qualitative data and share them with experts and non-experts.||X|
|7||To be able to benefit from other disciplines that form the basis of visual communication design by paying attention to interdisciplinary interaction, to have basic knowledge about these disciplines and to create a basis for mutual interaction in different fields.||X|
|8||To be able to take responsibility individually and as a group member to solve unforeseen and complex problems encountered in practice; To have effective communication skills.||X|
|9||To have the capacity to perceive, think, design, apply, analyze and interpret multidimensionally.||X|
|10||To have knowledge about the legal regulations and procedures in the relevant field of art.||X|
|11||To be able to follow information about visual communication design using a foreign language.||X|
|12||To have competence in the production standards of the field and to be able to use the information and communication technologies required by the field.||X|
|13||To have social, scientific and ethical values ??in the stages of collection, interpretation, announcement and application of data related to visual communication.||X|
|14||To be able to transform abstract and concrete concepts into creative thinking, innovative and original works, based on the versatile and open-minded thinking model.||X|
|15||To have aesthetic awareness.||X|
|Semester Studies||Contribution Rate|
|1. Performans Görevi (Uygulama)||25|
|1. Performans Görevi (Seminer)||25|
|1. Ara Sınav||25|
|1. Yıl İçinin Başarıya||50|
|ECTS - Workload Activity||Quantity||Time (Hours)||Total Workload (Hours)|
|Course Duration (Including the exam week: 16x Total course hours)||14||3||42|
|Hours for off-the-classroom study (Pre-study, practice)||14||3||42|
|Total Workload / 25 (Hours)||5.28|