Course Name Code Semester T+U Hours Credit ECTS
Psychology Of Communication GIT 328 6 1 + 2 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi BİLGEN AYDIN SEVİM
Course Lecturers Dr.Öğr.Üyesi BİLGEN AYDIN SEVİM,
Course Assistants
Course Category Available Basic Education in the Field
Course Objective

This course aims to reveal the role of psychology in communication process.

Course Content


It covers the developments in the field of psychology and the effects of these developments on the discipline of communication.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 He/She comprehends the connection between communication and the discipline of psychology. Lecture, Discussion, Testing, Homework,
2 He/She understands the factors that affect human emotions, thoughts and behaviors. Lecture, Discussion, Testing, Homework,
3 He/She discusses theoretical perspectives on communication psychology. Lecture, Question-Answer, Discussion, Testing, Homework,
4 He/She analyzes the role of psychology in communication process. Lecture, Question-Answer, Brain Storming, Testing, Homework,
5 He/She explains examples of the role of psychology in the communication process. Lecture, Discussion, Drilland Practice, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Introduction to course
2 Explanation of the concept of communication psychology
3 Charles Darwin and human behavior
4 Sigmund Freud and subconscious
5 Gustave Le Bon and the psychology of the masses
6 Edward Bernays and consent engineering
7 Propaganda and persuasion
8 Philip Zimbardo and Stanley Milgram experiments
9 Frans de Waal and empathy
10 Geoffrey Miller and the evolution of consumption
11 Emotional capitalism
12 Behavioral economics
13 Neuroscience and psychology
14 General evaluation
Resources
Course Notes
Course Resources

Bernays, Edward (1947). The Engineering of Consent. Annals of  the American Academy of Political and

          Social Science 250 , 1, s. 113-120. https://doi.org/10.1177%2F000271624725000116

Darwin, Charles. Türlerin Kökeni. Öner Ünalan (çev.). Ankara: Onur Yayınları.

De Waal, Frans. (2014). Empati Çağı: Daha Anlayışlı Bir Toplum için Doğadan Dersler. İstanbul:                

          Akılçelen Kitaplar.

De Vos, Rich. (1996). Şefkatli Kapitalizm.  A. Aktegin Sal (çev.). İstanbul: Sistem Yayıncılık.

Freud, Sigmund. (2018). Bilinçaltı. İstanbul: Dorlion Yayınları.

Illouz, Eva. (2011). Soğuk Yakınlıklar: Duygusal Kapitalizmin Şekillenmesi. Ö. Çağlar Aksoy (çev.).

           İstanbul: İletişim Yayınları.

Le Bon, Gustave. (1997). Kitleler Psikolojisi. İstanbul: Hayat Yayıncılık.

Lupton, Deborah. (2002). Duygusal Yaşantı: Sosyo-Kültürel Bir İnceleme. Cemal, M. (çev.).  

           İstanbul: Ayrıntı Yayınları.

Mestroviç, Stjepan. G. (1999). Duyguötesi Toplum. Yılmaz, A. (çev.). İstanbul:  Ayrıntı   

           Yayınları.

Miller, Geoffrey. (2009).  Tüketimin Evrimi. Gülçin Vardar (çev.). İstanbul:  Alfa Bilim.

Renvoise, Patrick. (2016). Nöro Marketing. İstanbul: Mediacat Yayınları.

Zimbardo, Philip. (2015). Şeytan Etkisi. Canan Coşkun (çev.). İstanbul: Say Yayınları.

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To have advanced knowledge and equipment in the field of Visual Communication (Multimedia, Photography, Cinema, Graphic Design), to be able to use the theoretical and practical knowledge acquired in this field; To be able to discuss, to interpret scientifically and to be able to evaluate. X
2 To know and understand basic art principles and to be able to adapt them to the field of Visual Communication Design. X
3 To have knowledge of computer aided design; To have knowledge about design techniques and methods in different fields and to be able to apply them. X
4 To be able to critically evaluate the knowledge and skills acquired in the field of visual communication design, to identify learning needs and to direct their learning throughout life. X
5 To be able to define problems related to visual communication design, to develop solutions based on evidence and research. X
6 To be able to inform people and institutions about visual communication design issues; To be able to convey their thoughts and solutions to problems in written and verbal form, to support them with quantitative and qualitative data and share them with experts and non-experts. X
7 To be able to benefit from other disciplines that form the basis of visual communication design by paying attention to interdisciplinary interaction, to have basic knowledge about these disciplines and to create a basis for mutual interaction in different fields. X
8 To be able to take responsibility individually and as a group member to solve unforeseen and complex problems encountered in practice; To have effective communication skills. X
9 To have the capacity to perceive, think, design, apply, analyze and interpret multidimensionally. X
10 To have knowledge about the legal regulations and procedures in the relevant field of art. X
11 To be able to follow information about visual communication design using a foreign language. X
12 To have competence in the production standards of the field and to be able to use the information and communication technologies required by the field. X
13 To have social, scientific and ethical values ??in the stages of collection, interpretation, announcement and application of data related to visual communication. X
14 To be able to transform abstract and concrete concepts into creative thinking, innovative and original works, based on the versatile and open-minded thinking model. X
15 To have aesthetic awareness. X
Evaluation System
Semester Studies Contribution Rate
1. Performans Görevi (Uygulama) 25
1. Performans Görevi (Seminer) 25
1. Ara Sınav 25
1. Ödev 25
Total 100
1. Final 50
1. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 3 42
Mid-terms 1 12 12
Quiz 2 6 12
Assignment 1 12 12
Final examination 1 12 12
Total Workload 132
Total Workload / 25 (Hours) 5.28
dersAKTSKredisi 5