Course Name Code Semester T+U Hours Credit ECTS
Communication and Advertising SAU 256 0 2 + 0 2 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Öğr.Gör. GÖKÇE BÜYÜKŞENGÜR
Course Lecturers
Course Assistants
Course Category General Training
Course Objective This course provide to students, knows basic elements of communication and be able to use it and knows to institutional communication and advertising.
Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Identify basic elements of communication Lecture, Discussion, Drilland Practice, Testing, Homework,
2 Distinguish and knows the of communication Lecture, Question-Answer, Discussion, Drilland Practice, Testing, Homework,
3 Uses communication informations in his/her field. Lecture, Question-Answer, Discussion, Drilland Practice, Role Playing, Case Study, Testing, Homework,
4 Knows information about advertising history. Lecture, Question-Answer, Demonstration, Testing, Homework,
5 Explain relation between development of mass communication and development of advertising. Lecture, Question-Answer, Discussion, Brain Storming, Testing, Homework,
6 Knows famous advertises in history of advertising Lecture, Question-Answer, Demonstration, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Concept and Definition of communication
2 Process and Models of Communication
3 Institutional Communication
4 Concept and Development of Mass Communication
5 Concept and Development of Mass Communication
6 Mass Communication and Advertising
7 The History of Advertising
8 Advertising in Turkey
9 Advertising in Turkey
10 Famous ads and masters
11 Famous ads and masters
12 Famous ads and masters
13 Famous ads and masters
14 Famous ads and masters
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 30
1. Kısa Sınav 20
1. Ödev 30
1. Sözlü Sınav 20
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 2 32
Mid-terms 1 10 10
Quiz 1 5 5
Assignment 1 20 20
Oral Examination 1 10 10
Final examination 1 4 4
Total Workload 113
Total Workload / 25 (Hours) 4.52
dersAKTSKredisi 5