Course Name Code Semester T+U Hours Credit ECTS
Marketing Management PAP 211 3 2 + 1 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level onlisans
Course Type Compulsory
Course Coordinator Doç.Dr. AHMET ÇAĞATAY ÇİLİNGİR
Course Lecturers Doç.Dr. AHMET ÇAĞATAY ÇİLİNGİR,
Course Assistants
Course Category
Course Objective To cognize marketing principles and functions
Course Content The topics covered in this course are the definition of marketing, examination of marketing environment, understanding of marketing mix and discussion of marketing management process as well as the principles of the implementation of marketin process.
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Explain marketing mix (product, price, place and promotion) Self Study, Question-Answer, Lecture, Discussion, Testing, Homework,
2 Describe marketing management principles and marketing plan Discussion, Lecture, Question-Answer, Self Study, Homework, Testing,
3 Express marketing strategies and control techniques Question-Answer, Discussion, Lecture, Self Study, Testing, Homework,
Week Course Topics Preliminary Preparation
1 Introduction to marketing
2 Marketing mangement, environment and searching for market opportunities
3 Market and market species
4 Consumer behavior and purchase decision
5 Target market selection
6 Market segmentation and positioning
7 In marketing management decisional process
8 Distribution channels
9 Case Studies
10 Price and pricing
11 Promotion efforts: advertising, sales promotion and public relations
12 Marketing management and strategic marketing planning
13 In marketing strategic alternatives
14 Marketing control
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 X
2 X
3 X
4 X
5 X
6
7
8
9
10
11
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 15
1. Ödev 20
2. Kısa Sınav 15
Total 100
1. Yıl İçinin Başarıya 20
1. Final 80
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 8 8
Quiz 2 15 30
Assignment 1 15 15
Total Workload 165
Total Workload / 25 (Hours) 6.6
dersAKTSKredisi 6