| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Public Relations | OPT 111 | 1 | 2 + 0 | 2 | 3 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | onlisans |
| Course Type | Optional |
| Course Coordinator | Öğr.Gör. ÖMER ÖZİŞLİ |
| Course Lecturers | |
| Course Assistants | |
| Course Category | |
| Course Objective | To publicize the products presented by state and private companies, to familiarize the students with social, economic and political impact of PR in orgatizations, also to give students the importance, history and advantage of PR. |
| Course Content | to make event analysis and sample materials will be shared. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | To understand the functions of PR. | Lecture, Question-Answer, Discussion, Demonstration, | Testing, Homework, |
| 2 | To understand the topics connected to PR. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 3 | To have knowledge of communications, inter-communications and event design. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 4 | To be able to assume the responsibility of PR department. | Lecture, Question-Answer, Discussion, | Testing, Homework, Performance Task, |
| 5 | To design written and visiual instruments. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 6 | To understand the importance and place of PR. | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, Homework, |
| 7 | Lecture, Question-Answer, Discussion, | Testing, Homework, | |
| 8 | Lecture, Question-Answer, Discussion, | Testing, Homework, | |
| 9 | Lecture, Question-Answer, Discussion, | Testing, Homework, | |
| 10 | Lecture, Question-Answer, Discussion, | Testing, Homework, | |
| 11 | Lecture, Question-Answer, Discussion, | Testing, Homework, | |
| 12 | Lecture, Question-Answer, Discussion, | Testing, Homework, | |
| 13 | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | 1 To tell all aspects of PR including scope , concept and content of PR. Analysing weekly article. | |
| 2 | PR in Turkey, history, advent, deveopment and professional and academic structure. PR education in Turkey and in the World. | |
| 3 | 3 Why PR: concepts close PR. PR and communications, definition of communications, colors, body language , logos and slogans. | |
| 4 | PR and advertisement. | |
| 5 | Organization form of PR, the structure of PR departments. | |
| 6 | The qualifications of PR staff , PR education , code of conduct for PR staff. | |
| 7 | Target market in PR , definition of target market. | |
| 8 | Relations with press, effective choose of press. | |
| 9 | Mid-term Exam | |
| 10 | Intercompany PR; scope and applications. | |
| 11 | What is news? Technics of writing news. | |
| 12 | What is press bulletin? The rules governing press bulletin. | |
| 13 | Organization in PR ; fear and exhebitions , preparing press file. | |
| 14 | Producer of Tv and radio programs. |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | ?Halkla İlişkiler Nedir?? Prof. Dr. Filiz Balta Peltekoğlu ?PR ? Prof. Dr. Alaaddin ASNA ?İletişim Nedir?? Merih ZILLIOĞLU ?Cilalı İmaj Devri? Can KOZANOĞLU ?Halkla İlişkiler ? Prof. Dr. Metin KAZANCI ?Halkla İlişkiler Kampanyaları? Ceyda AYDEDE ?Kitle İletişim Kuramları ?Profç Dr. Ünsal OSKAY |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | X | ||||||
| 2 | X | ||||||
| 3 | X | ||||||
| 4 | X | ||||||
| 5 | X | ||||||
| 7 | X | ||||||
| 8 | X | ||||||
| 9 | |||||||
| 10 | |||||||
| 11 | |||||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 15 |
| 2. Kısa Sınav | 15 |
| 1. Ödev | 20 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 2 | 32 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 1 | 16 |
| Mid-terms | 1 | 5 | 5 |
| Quiz | 2 | 3 | 6 |
| Performance Task (Application) | 1 | 6 | 6 |
| Final examination | 1 | 10 | 10 |
| Total Workload | 75 | ||
| Total Workload / 25 (Hours) | 3 | ||
| dersAKTSKredisi | 3 | ||