Ders Adı Kodu Yarıyıl T+U Saat Kredi AKTS
Publıc Relatıons OPT 111 1 2 + 0 2 3
Ön Koşul Dersleri
Önerilen Seçmeli Dersler
Dersin Dili Türkçe
Dersin Seviyesi Ön Lisans
Dersin Türü Seçmeli
Dersin Koordinatörü Öğr.Gör.Dr. ÖMER ÖZİŞLİ
Dersi Verenler
Dersin Yardımcıları
Dersin Kategorisi Diğer
Dersin Amacı To publicize the products presented by state and private companies, to familiarize the students with social, economic and political impact of PR in orgatizations, also to give students the importance, history and advantage of PR.
Dersin İçeriği to make event analysis and sample materials will be shared.
# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 To understand the functions of PR. Lecture, Question-Answer, Discussion, Demonstration, Testing, Homework,
2 To understand the topics connected to PR. Lecture, Question-Answer, Discussion, Testing, Homework,
3 To have knowledge of communications, inter-communications and event design. Lecture, Question-Answer, Discussion, Testing, Homework,
4 To be able to assume the responsibility of PR department. Lecture, Question-Answer, Discussion, Testing, Homework, Performance Task,
5 To design written and visiual instruments. Lecture, Question-Answer, Discussion, Testing, Homework,
6 To understand the importance and place of PR. Lecture, Question-Answer, Discussion, Testing, Oral Exam, Homework,
7 Lecture, Question-Answer, Discussion, Testing, Homework,
8 Lecture, Question-Answer, Discussion, Testing, Homework,
9 Lecture, Question-Answer, Discussion, Testing, Homework,
10 Lecture, Question-Answer, Discussion, Testing, Homework,
11 Lecture, Question-Answer, Discussion, Testing, Homework,
12 Lecture, Question-Answer, Discussion, Testing, Homework,
13 Lecture, Question-Answer, Discussion, Testing, Homework,
14 Lecture, Question-Answer, Discussion, Testing, Homework,
Hafta Ders Konuları Ön Hazırlık
1 1 To tell all aspects of PR including scope , concept and content of PR. Analysing weekly article.
2 PR in Turkey, history, advent, deveopment and professional and academic structure. PR education in Turkey and in the World.
3 3 Why PR: concepts close PR. PR and communications, definition of communications, colors, body language , logos and slogans.
4 PR and advertisement.
5 Organization form of PR, the structure of PR departments.
6 The qualifications of PR staff , PR education , code of conduct for PR staff.
7 Target market in PR , definition of target market.
8 Relations with press, effective choose of press.
9 Mid-term Exam
10 Intercompany PR; scope and applications.
11 What is news? Technics of writing news.
12 What is press bulletin? The rules governing press bulletin.
13 Organization in PR ; fear and exhebitions , preparing press file.
14 Producer of Tv and radio programs.
Kaynaklar
Ders Notu
Ders Kaynakları ?Halkla İlişkiler Nedir?? Prof. Dr. Filiz Balta Peltekoğlu

?PR ? Prof. Dr. Alaaddin ASNA

?İletişim Nedir?? Merih ZILLIOĞLU

?Cilalı İmaj Devri? Can KOZANOĞLU

?Halkla İlişkiler ? Prof. Dr. Metin KAZANCI

?Halkla İlişkiler Kampanyaları? Ceyda AYDEDE

?Kitle İletişim Kuramları ?Profç Dr. Ünsal OSKAY
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 X
2 X
3 X
4 X
5 X
7 X
8 X
9
10
11
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Ara Sınav 50
1. Kısa Sınav 15
2. Kısa Sınav 15
1. Ödev 20
Toplam 100
1. Yıl İçinin Başarıya 50
1. Final 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 16 2 32
Hours for off-the-classroom study (Pre-study, practice) 16 1 16
Mid-terms 1 5 5
Quiz 2 3 6
Performance Task (Application) 1 6 6
Final examination 1 10 10
Toplam İş Yükü 75
Toplam İş Yükü / 25 (Saat) 3
Dersin AKTS Kredisi 3