Course Name Code Semester T+U Hours Credit ECTS
Advertising Sociology IHR 536 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Doç.Dr. AYDA İNANÇ
Course Lecturers Doç.Dr. AYDA İNANÇ,
Course Assistants
Course Category Available Basic Education in the Field
Course Objective

The aim of this course is to enable students to discuss the effects of advertising, which is an important media and consumption product, on society from a critical point of view.

Course Content

In this course, the effects of advertising on the individual in the process of socialization, the methods of shaping individuals and societies, as well as the theoretical information about how they hold a mirror to societies, the effects on society will be discussed in the context of examples from everyday life and research results. 

# Course Learning Outcomes Teaching Methods Assessment Methods
1 To see and discuss the advertising messages from a critical point of view Discussion, Testing, Homework,
2 To evaluate the negative effects of advertising and the advertising sector on society Discussion, Question-Answer, Lecture, Testing, Homework,
Week Course Topics Preliminary Preparation
1 ıntroduction
2 Culture and advertising
3 The effects of ads on society
4 The effects of ads on society (continued)
5 Consumption types and critical thougts on consumption
6 Consumption types and critical thougts on consumption (continued)
7 midterm
8 Advertising and social class relationship and the impact of advertising on identity building
9 The impact of advertising messages on gender
10 The use of celebrity and sexuality as an ad appeal in advertisements
11 Persuasion process in advertising
12 Social responsibility ads
13 Impact of ads on children
14 Political ads
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 20
1. Ödev 10
2. Kısa Sınav 20
Total 100
1. Final 50
1. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 10 10
Quiz 2 10 20
Assignment 1 10 10
Final examination 1 30 30
Total Workload 182
Total Workload / 25 (Hours) 7.28
dersAKTSKredisi 7