Course Name Code Semester T+U Hours Credit ECTS
Media Management and Media Planning IHR 518 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator MUSTAFA KARACA
Course Lecturers
Course Assistants
Course Category Available Basic Education in the Field
Course Objective

Students will learn managing and planning media.

Course Content

Media Planning and Stages,
Strategy, Tactics, Planning
Budgeting and Sourcing
Leaders and Managers

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Define media planning?s stages Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Define the tools of media planning Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
3 Grasp Strategy, Tactics and Planning Relations Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
4 Specify the differences between leader and manager. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
5 Know the importance of budgeting Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
Week Course Topics Preliminary Preparation
1 Introducition
2 Management Factors
3 Strategy, Tactics, Planning
4 Leadership and Management
5 Change Management
6 Customer Relations Management
7 Stages of Media Planning I
8 Stages of Media Planning II
9 Strategic Planning in Media Managment
10 Media, Advertising and Consumers
11 Budgeting
12 Student Presentations (Media Planning)
13 Student Presentations (Media Planning)
14 General Review
Resources
Course Notes <p>Jack Z. Sissors ve Roger B. Baron (2002). Medya Planı Nasıl Hazırlanır?, MediaCat.</p>
Course Resources

Jack Z. Sissors, Lincoln Bumba (1989) Advertising Media Planning, NTC Business Books
Alison Theaker ve Heather Yaxley ( 2013), ThE Public Relations Strategic Toolkit, Routledge

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 To evaluate the public relations and advertising activities with a critical point of view. X
2 To develop a capacity of analytic thinking on public relations and advertising X
3 To analyze the target audience on the basis of public relations and advertising activities. X
4 To define the elements of field research on public relations and advertising areas. X
5 To follow the new developments on corporate communication. X
6 To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. X
7 To be aware of the fact that increasing the quality on public relations and advertising is important. X
8 To consider the ethical values while using media vehicles on creating public relations and advertising activities. X
9 To embrace the public relations and advertising profession as a lifestyle. X
10 To apprehend the importance of PR for image, reputation and brand X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 15
1. Ödev 10
1. Proje / Tasarım 25
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 4 64
Mid-terms 1 20 20
Quiz 1 10 10
Assignment 1 10 10
Project / Design 1 10 10
Final examination 1 20 20
Total Workload 182
Total Workload / 25 (Hours) 7.28
dersAKTSKredisi 7