| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Polıtıcal Communıcatıon Campaıgns | IHR 509 | 0 | 3 + 0 | 3 | 7 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | YUKSEK_LISANS |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Prof.Dr. METİN IŞIK |
| Dersi Verenler | Prof.Dr. METİN IŞIK, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Diğer |
| Dersin Amacı | Inquiring and discussing the process of politic campaigns and designing a new campaign. |
| Dersin İçeriği | Studying on the politic campaigns through historical point of view and designing a campaign |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Grasps the political processes. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
| 2 | Recognizes the politic actors. | ||
| 3 | Discusses the politic production process and practices |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Historical frame | |
| 2 | Political Institutions | |
| 3 | Political Actors | |
| 4 | Political Communication 1 | |
| 5 | Political Communication 2 | |
| 6 | Propaganda | |
| 7 | Case Studies | |
| 8 | Campaign Planning | |
| 9 | Campaign Planning | |
| 10 | Presentations | |
| 11 | Presentations | |
| 12 | Presentations | |
| 13 | Presentations | |
| 14 | General Review |
| Kaynaklar | |
|---|---|
| Ders Notu | Aysel AZİZ, Siyasal İletişim Metin Işık, Türkiye ve Dünya Bağlamında Kitle İletişim Sistemleri |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
| 2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
| 3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
| 4 | To define the elements of field research on public relations and advertising areas. | X | |||||
| 5 | To follow the new developments on corporate communication. | X | |||||
| 6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | X | |||||
| 7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
| 8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
| 9 | To embrace the public relations and advertising profession as a lifestyle. | X | |||||
| 10 | To apprehend the importance of PR for image, reputation and brand | X | |||||
| # | Ders Öğrenme Çıktılarının Program Çıktılarına Katkısı | PÇ 1 | PÇ 2 | PÇ 3 | PÇ 4 | PÇ 5 | PÇ 6 | PÇ 7 | PÇ 8 | PÇ 9 | PÇ 10 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| 1 | Grasps the political processes. | ||||||||||
| 2 | Recognizes the politic actors. | ||||||||||
| 3 | Discusses the politic production process and practices |
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 2. Ara Sınav | 50 |
| 4. Ödev | 15 |
| 1. Kısa Sınav | 20 |
| 3. Sözlü Sınav | 15 |
| Toplam | 100 |
| 5. Yıl İçinin Başarıya | 50 |
| 6. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 15 | 15 |
| Final examination | 2 | 15 | 30 |
| Quiz | 1 | 10 | 10 |
| Assignment | 1 | 15 | 15 |
| Oral Examination | 1 | 10 | 10 |
| Toplam İş Yükü | 176 | ||
| Toplam İş Yükü / 25 (Saat) | 7,04 | ||
| dersAKTSKredisi | 7 | ||