Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Polıtıcal Communıcatıon Campaıgns | IHR 509 | 0 | 3 + 0 | 3 | 7 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | YUKSEK_LISANS |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Prof.Dr. METİN IŞIK |
Dersi Verenler | Prof.Dr. METİN IŞIK, |
Dersin Yardımcıları | |
Dersin Kategorisi | Diğer |
Dersin Amacı | Inquiring and discussing the process of politic campaigns and designing a new campaign. |
Dersin İçeriği | Studying on the politic campaigns through historical point of view and designing a campaign |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Grasps the political processes. | Lecture, Question-Answer, Discussion, | Testing, Homework, Project / Design, |
2 | Recognizes the politic actors. | ||
3 | Discusses the politic production process and practices |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Historical frame | |
2 | Political Institutions | |
3 | Political Actors | |
4 | Political Communication 1 | |
5 | Political Communication 2 | |
6 | Propaganda | |
7 | Case Studies | |
8 | Campaign Planning | |
9 | Campaign Planning | |
10 | Presentations | |
11 | Presentations | |
12 | Presentations | |
13 | Presentations | |
14 | General Review |
Kaynaklar | |
---|---|
Ders Notu | Aysel AZİZ, Siyasal İletişim Metin Işık, Türkiye ve Dünya Bağlamında Kitle İletişim Sistemleri |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | To evaluate the public relations and advertising activities with a critical point of view. | X | |||||
2 | To develop a capacity of analytic thinking on public relations and advertising | X | |||||
3 | To analyze the target audience on the basis of public relations and advertising activities. | X | |||||
4 | To define the elements of field research on public relations and advertising areas. | X | |||||
5 | To follow the new developments on corporate communication. | X | |||||
6 | To act with the consciousness of the execution on new public relations and advertising understandings based on information communication technologies. | X | |||||
7 | To be aware of the fact that increasing the quality on public relations and advertising is important. | X | |||||
8 | To consider the ethical values while using media vehicles on creating public relations and advertising activities. | X | |||||
9 | To embrace the public relations and advertising profession as a lifestyle. | X | |||||
10 | To apprehend the importance of PR for image, reputation and brand | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
2. Ara Sınav | 50 |
4. Ödev | 15 |
1. Kısa Sınav | 20 |
3. Sözlü Sınav | 15 |
Toplam | 100 |
5. Yıl İçinin Başarıya | 50 |
6. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 15 | 15 |
Final examination | 2 | 15 | 30 |
Quiz | 1 | 10 | 10 |
Assignment | 1 | 15 | 15 |
Oral Examination | 1 | 10 | 10 |
Toplam İş Yükü | 176 | ||
Toplam İş Yükü / 25 (Saat) | 7,04 | ||
Dersin AKTS Kredisi | 7 |