Course Name Code Semester T+U Hours Credit ECTS
Public Relations and Publicity In Municipalities UMS 510 0 3 + 0 3 7
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi YAKUP KÖSEOĞLU
Course Lecturers
Course Assistants
Course Category
Course Objective Explaining the importance of public relations in municipality
Course Content Municipality, Public, Public Relations, Publicity, Ability of interpersonal communication
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Describes the phenomenon of public relations Lecture, Question-Answer, Testing, Performance Task,
2 Explains the importance and function of public relations Lecture, Question-Answer, Discussion, Homework,
3 Points out importance of interpersonal communication in terms of public relations Lecture, Question-Answer, Discussion, Testing,
4 Explains the importance and function of public relations in municipalities Discussion, Drilland Practice, Motivations to Show, Self Study, Performance Task,
5 Shows the tools that used in public relations and publicity in municipalities Lecture, Question-Answer, Discussion, Demonstration, Performance Task,
6 Shows what kind of public relations activities practice in municipalities Demonstration, Brain Storming, Case Study, Project Based Learning, Homework, Project / Design,
7 Analyses of sample practices Demonstration, Brain Storming, Case Study, Project Based Learning, Project / Design, Performance Task,
Week Course Topics Preliminary Preparation
1 What is public relations? What is not it? Importance and function of public relations
2 Used tools in public relations and publicity
3 The importance of public relations
4 Complaint methods of public in municipality.
5 The aims of public relations in terms of municipalities
6 Basic rules of public relations in municipalities
7 Ways to know people of municipalities
8 The tools used in the promotion of actions and services of municipalities
9 The influence of public relations actions to corporate image in municipalities
10 The organization of public relations in municipalities
11 Public Relations in local governments in USA and Europe
12 Plan of the municipal-oriented public relations program
13 An example of “open door” as public relations practice in municipalities
14 Research and Review: An example of İstanbul Metropolitan Municipality
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 X
1 X
2 X
2 X
3 X
3 X
4 X
4 X
5
5
6 X
6 X
7
7
8
8
9
9
10
10
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 25
1. Ödev 37
2. Ödev 38
Total 100
1. Yıl İçinin Başarıya 20
1. Final 80
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 5 80
Mid-terms 1 30 30
Assignment 2 5 10
Final examination 1 10 10
Total Workload 178
Total Workload / 25 (Hours) 7.12
dersAKTSKredisi 7