Course Name Code Semester T+U Hours Credit ECTS
E-Business and E-Marketing Technologies ENF 531 0 3 + 0 3 6
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level yuksek_lisans
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi LEVENT ÇALLI
Course Lecturers Dr.Öğr.Üyesi LEVENT ÇALLI,
Course Assistants
Course Category
Course Objective
Course Content • New Economy, Internet and Business
o E-Business Description
o E-Business Models
• Definition of Electronic Commerce
o Advantages of the Electronic Commerce
o Electronic Commerce Applications
• e-Marketing Concept
o The Concept of the Electronic Retailing
o e-Service Quality
o e-Service Quality Models
o The concept of e-Satisfaction
• Internet Market Research
o Social Media Applications
o Advertising on the Internet
# Course Learning Outcomes Teaching Methods Assessment Methods
1
2
3
4
5
Week Course Topics Preliminary Preparation
1 New Economy, Internet and Business
2 Electronic Job Description
3 Electronic Business Models
4 Definition of Electronic Commerce
5 Advantages of Electronic Commerce
6 Electronic Commerce Applications
7 Electronic Marketing Concept
8 Electronic Retail Concept
9 e-Service Quality
10 e-Service Quality Models
11 The concept of e-Satisfaction
12 Research on the Internet Market
13 Social Media Applications
14 Advertising on the Internet
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 X
2 X
3 X
4 X
5 X
6 X
8 X
9 X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 50
1. Performans Görevi (Seminer) 30
1. Ara Sınav 20
Total 100
1. Yıl İçinin Başarıya 60
1. Final 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 5 5
Assignment 2 15 30
Final examination 1 15 15
Total Workload 146
Total Workload / 25 (Hours) 5.84
dersAKTSKredisi 6