Course Name Code Semester T+U Hours Credit ECTS
Media Planning HIR 017 0 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Doç.Dr. SİMGE ÜNLÜ
Course Lecturers
Course Assistants
Course Category
Course Objective
Course Content
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Demonstration, Project / Design,
2 Demonstration, Portfolio,
3 Role Playing, Project / Design,
Week Course Topics Preliminary Preparation
1 the difference between conventional and online media
2 The aims of media planning
3 Planing, tactics and strategical differences
4 Media planning strategies
5 Marketing, advertising and media planning relationship
6 Media planning steps
7 midterm
8 The concepts that are used in media planning
9 Media buying
10 Comparison of different advertising media
11 Media planning in conventional media
12 Media planning in Online media
13 Media costs
14 Media measurements
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Kısa Sınav 25
1. Ödev 75
Total 100
1. Final 60
1. Yıl İçinin Başarıya 40
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Total Workload 0
Total Workload / 25 (Hours) 0
dersAKTSKredisi 5