Course Name Code Semester T+U Hours Credit ECTS
Social Responsibility HIR 302 6 3 + 3 5 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Compulsory
Course Coordinator Doç.Dr. SİMGE ÜNLÜ
Course Lecturers Doç.Dr. CENGİZ ERDAL, Doç.Dr. SİMGE ÜNLÜ, Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN, Doç.Dr. AYDA İNANÇ, Doç.Dr. MUSTAFA BOSTANCI,
Course Assistants
Course Category
Course Objective This course aims to develop social responsibility and democracy understanding among student.
Course Content Social responsibility, corporate social responsibility, corporate social responsibility strategy and management of corporate social responsibility
# Course Learning Outcomes Teaching Methods Assessment Methods
1 Grasps the difference between corporate social responsibility and philanthropy Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
2 Designs corporate social responsibility project. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
3 Shapes corporate responsibility policies. Lecture, Question-Answer, Discussion, Testing, Homework, Project / Design,
4 Explains the relationship between corporate social responsibility and brand management. Lecture, Question-Answer, Discussion, Homework, Project / Design, Testing,
Week Course Topics Preliminary Preparation
1 Introduction
2 Basic Concepts: social responsibility, corporate social responsibility,and philanthropy
3 The difference between social responsibility and philanthropy
4 The perception of corporate social responsibility
5 CSR and brand management
6 CSR and corporate reputation
7 CSR corporate citizanship
8 CSR policy and CSR management
9 CSR and Stakeholder Analysis
10 Employee and CSR
11 Designing CSR Project I
12 Designing CSR Project II
13 Analysing CSR Project I
14 Analysing CSR Project II
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 15
1. Ara Sınav 40
2. Ödev 15
1. Proje / Tasarım 30
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 15 15
Final examination 1 20 20
Assignment 1 10 10
Total Workload 141
Total Workload / 25 (Hours) 5.64
dersAKTSKredisi 5