Course Name Code Semester T+U Hours Credit ECTS
Advertising and Consumption Culture HIR 019 0 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Doç.Dr. AYDA İNANÇ
Course Lecturers Doç.Dr. AYDA İNANÇ,
Course Assistants
Course Category Available Basic Education in the Field
Course Objective

To critisize and discuss the effects of advertising on societies and consumption culture. 

Course Content

In this course advertising's effects on consumption culture and consumption types will be discussed with theories, examples and statistics. 

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Lecture, Question-Answer, Discussion, Testing, Oral Exam, Homework,
Week Course Topics Preliminary Preparation
1 introduction
2 the concept of consumption
3 the concept of consumption culture
4 theories of consumption
5 postmodern consumption and consumers
6 consumption types and advertising
7 midterm
8 consumption types and advertising
9 consumption types and advertising
10 consumption types and advertising
11 leisure time and consumption
12 shopping malls and consumption
13 shopping malls and consumption
14 final
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 30
1. Sözlü Sınav 10
2. Sözlü Sınav 10
Total 100
1. Final 50
1. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 1 14
Mid-terms 1 30 30
Quiz 1 10 10
Assignment 1 10 10
Final examination 1 20 20
Total Workload 126
Total Workload / 25 (Hours) 5.04
dersAKTSKredisi 5