Course Name Code Semester T+U Hours Credit ECTS
Brand Management HIR 026 0 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Doç.Dr. CENGİZ ERDAL
Course Lecturers Doç.Dr. CENGİZ ERDAL,
Course Assistants
Course Category Available Basic Education in the Field
Course Objective

To help student with understanding the brand issues and related subjects. 

Course Content

Understanding brand and its components

Understanding the branding process

Knowing branding strategies 

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Understanding brand and brand compebnents Lecture, Question-Answer, Discussion, Testing, Oral Exam, Homework,
2 Understanding brand process Lecture, Question-Answer, Discussion, Testing, Oral Exam, Homework,
3 Knowing brand strategies Lecture, Question-Answer, Discussion, Testing, Oral Exam, Homework,
Week Course Topics Preliminary Preparation
1 Brand and brand management
2 Name, symbol and slogan
3 Market analysis
4 Segmentation
5 Brand positioning
6 Brand identity and character
7 Brand architecture
8 Midterm exam
9 Corporation, product and brand
10 Concept of personal branding
11 Various fields to apply brand management
12 Case study analysis-I
13 Case study analysis-II
14 General evaluation
Resources
Course Notes
Course Resources

Marka Yönetimi, Uğur Batı, Alfa. 

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 10
1. Ödev 10
1. Proje / Tasarım 20
2. Ödev 10
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 1 5 5
Mid-terms 1 3 3
Quiz 1 3 3
Assignment 3 7 21
Project / Design 3 5 15
Performance Task (Application) 4 5 20
Performance Task (Seminar) 3 2 6
Final examination 1 3 3
Total Workload 124
Total Workload / 25 (Hours) 4.96
dersAKTSKredisi 5