Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Service Marketing | HIR 025 | 0 | 3 + 0 | 3 | 5 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Optional |
Course Coordinator | Dr.Öğr.Üyesi TUBA ÇEVİK ERGİN |
Course Lecturers | |
Course Assistants | |
Course Category | Field Proper Education |
Course Objective | |
Course Content |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Lecture, Drilland Practice, | Testing, Oral Exam, Homework, Portfolio, | |
2 | Lecture, Drilland Practice, | Testing, Oral Exam, Homework, | |
3 | Lecture, Drilland Practice, | Testing, Oral Exam, Homework, |
Week | Course Topics | Preliminary Preparation |
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Resources | |
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Course Notes | |
Course Resources |
Order | Program Outcomes | Level of Contribution | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Knows Pr and Advertising Theories | ||||||
3 | Has social reponsibility | ||||||
4 | Knows how to communicate effectively | ||||||
5 | Creates Pr and Advertising projects. | ||||||
7 | Manages media relations | ||||||
8 | Creates persuasive messages by using images and words |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
2. Ara Sınav | 50 |
1. Kısa Sınav | 20 |
4. Ödev | 15 |
3. Sözlü Sınav | 15 |
Total | 100 |
6. Final | 50 |
5. Yıl İçinin Başarıya | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 10 | 10 |
Quiz | 1 | 5 | 5 |
Assignment | 1 | 5 | 5 |
Oral Examination | 1 | 10 | 10 |
Final examination | 1 | 10 | 10 |
Total Workload | 136 | ||
Total Workload / 25 (Hours) | 5.44 | ||
dersAKTSKredisi | 5 |