# Ders Öğrenme Çıktıları Öğretim Yöntemleri Ölçme Yöntemleri
1 to understand the impact of modern marketing communication messages on both producer and consumer Lecture, Question-Answer, Discussion, Demonstration, Testing,
2 learn and study modern marketing communication types Demonstration, Question-Answer, Lecture, Testing,
Hafta Ders Konuları Ön Hazırlık
1 From conventional marketing to postmodern
2 Segmentation and it's types
3 Postmodern consumption and consumer
4 New advertising and pr strategies
5 New advertising and pr strategies
6 New advertising and pr strategies
7 New advertising and pr strategies
8 Midterm
9 New advertising and pr strategies
10 New advertising and pr strategies
11 New advertising and pr strategies
12 New advertising and pr strategies
13 New advertising and pr strategies
14 New advertising and pr strategies
Kaynaklar
Ders Notu
Ders Kaynakları
Sıra Program Çıktıları Katkı Düzeyi
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
# Ders Öğrenme Çıktılarının Program Çıktılarına Katkısı PÇ 1 PÇ 3 PÇ 4 PÇ 5 PÇ 7 PÇ 8
1 to understand the impact of modern marketing communication messages on both producer and consumer
2 learn and study modern marketing communication types
Değerlendirme Sistemi
Yarıyıl Çalışmaları Katkı Oranı
1. Kısa Sınav 50
1. Sözlü Sınav 30
2. Sözlü Sınav 10
3. Sözlü Sınav 10
Toplam 100
1. Final 50
1. Yıl İçinin Başarıya 50
Toplam 100
AKTS - İş Yükü Etkinlik Sayı Süre (Saat) Toplam İş Yükü (Saat)
Course Duration (Including the exam week: 16x Total course hours) 14 4 56
Mid-terms 1 30 30
Quiz 3 5 15
Assignment 0 5 0
Final examination 1 30 30
Toplam İş Yükü 131
Toplam İş Yükü / 25 (Saat) 5,24
dersAKTSKredisi 5