| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| New Trends In Public Relations and Advetising | HIR 015 | 0 | 3 + 1 | 4 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Doç.Dr. AYDA İNANÇ |
| Course Lecturers | Doç.Dr. AYDA İNANÇ, |
| Course Assistants | |
| Course Category | Available Basic Education in the Field |
| Course Objective | To teach, discuss and analyse the new approaches and strategies of pr and advertising |
| Course Content | The new approaches and strategies of pr and advertising will be discussed on the basis of examples. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Lecture, Question-Answer, Discussion, Demonstration, | Testing, Oral Exam, Homework, | |
| 2 |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | From conventional marketing to postmodern | |
| 2 | Segmentation and it's types | |
| 3 | Postmodern consumption and consumer | |
| 4 | New advertising and pr strategies | |
| 5 | new advertising and pr strategies | |
| 6 | new advertising and pr strategies | |
| 7 | midterm | |
| 8 | new advertising and pr strategies | |
| 9 | new advertising and pr strategies | |
| 10 | new advertising and pr strategies | |
| 11 | new advertising and pr strategies | |
| 12 | new advertising and pr strategies | |
| 13 | new advertising and pr strategies | |
| 14 | final |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows Pr and Advertising Theories | X | |||||
| 3 | Has social reponsibility | X | |||||
| 4 | Knows how to communicate effectively | X | |||||
| 5 | Creates Pr and Advertising projects. | X | |||||
| 7 | Manages media relations | X | |||||
| 8 | Creates persuasive messages by using images and words | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 50 |
| 1. Kısa Sınav | 20 |
| 2. Kısa Sınav | 20 |
| 3. Kısa Sınav | 10 |
| Total | 100 |
| 1. Final | 50 |
| 1. Yıl İçinin Başarıya | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 14 | 4 | 56 |
| Mid-terms | 1 | 30 | 30 |
| Quiz | 1 | 5 | 5 |
| Assignment | 1 | 5 | 5 |
| Final examination | 1 | 40 | 40 |
| Total Workload | 136 | ||
| Total Workload / 25 (Hours) | 5.44 | ||
| dersAKTSKredisi | 5 | ||