# Course Learning Outcomes Teaching Methods Assessment Methods
1 Lecture, Question-Answer, Discussion, Demonstration, Testing, Oral Exam, Homework,
2
Week Course Topics Preliminary Preparation
1 From conventional marketing to postmodern
2 Segmentation and it's types
3 Postmodern consumption and consumer
4 New advertising and pr strategies
5 new advertising and pr strategies
6 new advertising and pr strategies
7 midterm
8 new advertising and pr strategies
9 new advertising and pr strategies
10 new advertising and pr strategies
11 new advertising and pr strategies
12 new advertising and pr strategies
13 new advertising and pr strategies
14 final
Resources
Course Notes
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Kısa Sınav 20
2. Kısa Sınav 20
3. Kısa Sınav 10
Total 100
1. Final 50
1. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 14 4 56
Mid-terms 1 30 30
Quiz 1 5 5
Assignment 1 5 5
Final examination 1 40 40
Total Workload 136
Total Workload / 25 (Hours) 5.44
dersAKTSKredisi 5