Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
New Trends In Public Relations and Advetising | HIR 015 | 0 | 3 + 1 | 4 | 5 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Optional |
Course Coordinator | Doç.Dr. AYDA İNANÇ |
Course Lecturers | Doç.Dr. AYDA İNANÇ, |
Course Assistants | |
Course Category | Available Basic Education in the Field |
Course Objective | To teach, discuss and analyse the new approaches and strategies of pr and advertising |
Course Content | The new approaches and strategies of pr and advertising will be discussed on the basis of examples. |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | Lecture, Question-Answer, Discussion, Demonstration, | Testing, Oral Exam, Homework, | |
2 |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | From conventional marketing to postmodern | |
2 | Segmentation and it's types | |
3 | Postmodern consumption and consumer | |
4 | New advertising and pr strategies | |
5 | new advertising and pr strategies | |
6 | new advertising and pr strategies | |
7 | midterm | |
8 | new advertising and pr strategies | |
9 | new advertising and pr strategies | |
10 | new advertising and pr strategies | |
11 | new advertising and pr strategies | |
12 | new advertising and pr strategies | |
13 | new advertising and pr strategies | |
14 | final |
Resources | |
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Course Notes | |
Course Resources |
Order | Program Outcomes | Level of Contribution | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Knows Pr and Advertising Theories | X | |||||
3 | Has social reponsibility | X | |||||
4 | Knows how to communicate effectively | X | |||||
5 | Creates Pr and Advertising projects. | X | |||||
7 | Manages media relations | X | |||||
8 | Creates persuasive messages by using images and words | X |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Ara Sınav | 50 |
1. Kısa Sınav | 20 |
2. Kısa Sınav | 20 |
3. Kısa Sınav | 10 |
Total | 100 |
1. Final | 50 |
1. Yıl İçinin Başarıya | 50 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 14 | 4 | 56 |
Mid-terms | 1 | 30 | 30 |
Quiz | 1 | 5 | 5 |
Assignment | 1 | 5 | 5 |
Final examination | 1 | 40 | 40 |
Total Workload | 136 | ||
Total Workload / 25 (Hours) | 5.44 | ||
dersAKTSKredisi | 5 |