Course Name Code Semester T+U Hours Credit ECTS
Visual Culture HIR 016 0 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Dr.Öğr.Üyesi ÇİĞDEM ÇALAPKULU
Course Lecturers Öğr.Gör.Dr. ŞEBNEM CEYLAN APAYDIN, Dr.Öğr.Üyesi ÇİĞDEM ÇALAPKULU,
Course Assistants
Course Category Field Proper Education
Course Objective

Gaining the ability of analizing all types of image on media.

Course Content

Questioning the stuctures and cultural dimensions of images on media

# Course Learning Outcomes Teaching Methods Assessment Methods
1 grasps the relationship between medium and convergence Lecture, Discussion, Case Study, Testing,
2 comprehends the relationship between culture and media Lecture, Question-Answer, Discussion, Testing,
3 learns different ways of reading images Lecture, Discussion, Case Study, Homework,
Week Course Topics Preliminary Preparation
1
2
3
4
5
6
7
8
9
10
11
12
13
14
Resources
Course Notes
Course Resources

Guy Debord, Gösteri Toplumu, Ayrıntı Yayınları; Jean Baudrillard, Tüketim Toplumu, Ayrıntı Yayınları; Levend Kılıç, Fotoğraf ve Sinemanın Toplumsal Tarihi, Dost Yayınları; Johnathan Crary, Gözlemcinin Teknikleri, Ayrıntı Yayınları; Jean Baudrillard, Simulakrlar ve Simülasyon, Boğaziçi Üniversitesi Yayınları; Jean Baudrillard, Şeytana Satılan Ruh, Boğaziçi Üniversitesi Yayınları; John Berger, Görme Biçimleri, Metis Yayınları; Roland Barthes, Camera Lucida, Altıkırkbeş Yayınları; Ervin Panovsky, Perspektif Simgesel Bir Biçim, Metis Yayınları.

Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories
3 Has social reponsibility
4 Knows how to communicate effectively
5 Creates Pr and Advertising projects.
7 Manages media relations
8 Creates persuasive messages by using images and words
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 40
1. Ödev 20
1. Kısa Sınav 20
2. Kısa Sınav 20
Total 100
1. Final 50
1. Yıl İçinin Başarıya 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 9 3 27
Mid-terms 1 10 10
Assignment 1 20 20
Final examination 1 15 15
Total Workload 114
Total Workload / 25 (Hours) 4.56
dersAKTSKredisi 5