Course Name | Code | Semester | T+U Hours | Credit | ECTS |
---|---|---|---|---|---|
Advertising History | HIR 003 | 0 | 3 + 0 | 3 | 5 |
Precondition Courses | |
Recommended Optional Courses | |
Course Language | Turkish |
Course Level | Bachelor's Degree |
Course Type | Optional |
Course Coordinator | Doç.Dr. SİMGE ÜNLÜ |
Course Lecturers | |
Course Assistants | |
Course Category | Field Proper Education |
Course Objective | This course covers the development of advertising. |
Course Content | The birth of advertising in the world, , the development of advertising throughout history |
# | Course Learning Outcomes | Teaching Methods | Assessment Methods |
---|---|---|---|
1 | learning the development of advertising Throughout history | Lecture, Question-Answer, Drilland Practice, | Testing, Oral Exam, Homework, Project / Design, |
2 | learning the impact of communication tools on advertising | Lecture, Question-Answer, Drilland Practice, | Testing, Oral Exam, Homework, Project / Design, |
3 | To evaluate the development of the global advertising and advertising strategies | Lecture, Question-Answer, Drilland Practice, | Testing, Oral Exam, Homework, Project / Design, |
Week | Course Topics | Preliminary Preparation |
---|---|---|
1 | ||
2 | ||
3 | ||
4 | ||
5 | ||
6 | ||
7 | ||
8 | ||
9 | ||
10 | ||
11 | ||
12 | ||
13 | ||
14 |
Resources | |
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Course Notes | |
Course Resources | ' Şimdi Reklamlar', Müge Elden, Sinem Yeygel, Özkan Ulukök 'Reklam ve Reklamcılık', Müge Elden ' Reklamcılık, Kavramlar, Kararlar, Kurumlar', Müge Elden, Füsün Kocabaş ' Adland- A global history of advertising', Mark Tungate İletişim tarihi : teknoloji-kültür-toplum, David Crowley-Paul Heyer |
Order | Program Outcomes | Level of Contribution | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Knows Pr and Advertising Theories | X | |||||
3 | Has social reponsibility | X | |||||
4 | Knows how to communicate effectively | X | |||||
5 | Creates Pr and Advertising projects. | X | |||||
7 | Manages media relations | X | |||||
8 | Creates persuasive messages by using images and words | X |
Evaluation System | |
---|---|
Semester Studies | Contribution Rate |
1. Kısa Sınav | 34 |
1. Proje / Tasarım | 50 |
1. Ödev | 8 |
2. Ödev | 8 |
Total | 100 |
1. Final | 40 |
1. Yıl İçinin Başarıya | 60 |
Total | 100 |
ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
Mid-terms | 1 | 10 | 10 |
Quiz | 1 | 5 | 5 |
Assignment | 2 | 5 | 10 |
Final examination | 1 | 20 | 20 |
Total Workload | 125 | ||
Total Workload / 25 (Hours) | 5 | ||
dersAKTSKredisi | 5 |