| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Advertising History | HIR 003 | 0 | 3 + 0 | 3 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Doç.Dr. SİMGE ÜNLÜ |
| Course Lecturers | |
| Course Assistants | |
| Course Category | Field Proper Education |
| Course Objective | This course covers the development of advertising. |
| Course Content | The birth of advertising in the world, , the development of advertising throughout history |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | learning the development of advertising Throughout history | Lecture, Question-Answer, Drilland Practice, | Testing, Oral Exam, Homework, Project / Design, |
| 2 | learning the impact of communication tools on advertising | Lecture, Question-Answer, Drilland Practice, | Testing, Oral Exam, Homework, Project / Design, |
| 3 | To evaluate the development of the global advertising and advertising strategies | Lecture, Question-Answer, Drilland Practice, | Testing, Oral Exam, Homework, Project / Design, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | ||
| 2 | ||
| 3 | ||
| 4 | ||
| 5 | ||
| 6 | ||
| 7 | ||
| 8 | ||
| 9 | ||
| 10 | ||
| 11 | ||
| 12 | ||
| 13 | ||
| 14 |
| Resources | |
|---|---|
| Course Notes | |
| Course Resources | ' Şimdi Reklamlar', Müge Elden, Sinem Yeygel, Özkan Ulukök 'Reklam ve Reklamcılık', Müge Elden ' Reklamcılık, Kavramlar, Kararlar, Kurumlar', Müge Elden, Füsün Kocabaş ' Adland- A global history of advertising', Mark Tungate İletişim tarihi : teknoloji-kültür-toplum, David Crowley-Paul Heyer |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows Pr and Advertising Theories | X | |||||
| 3 | Has social reponsibility | X | |||||
| 4 | Knows how to communicate effectively | X | |||||
| 5 | Creates Pr and Advertising projects. | X | |||||
| 7 | Manages media relations | X | |||||
| 8 | Creates persuasive messages by using images and words | X | |||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Kısa Sınav | 34 |
| 1. Proje / Tasarım | 50 |
| 1. Ödev | 8 |
| 2. Ödev | 8 |
| Total | 100 |
| 1. Final | 40 |
| 1. Yıl İçinin Başarıya | 60 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 2 | 32 |
| Mid-terms | 1 | 10 | 10 |
| Quiz | 1 | 5 | 5 |
| Assignment | 2 | 5 | 10 |
| Final examination | 1 | 20 | 20 |
| Total Workload | 125 | ||
| Total Workload / 25 (Hours) | 5 | ||
| dersAKTSKredisi | 5 | ||