Course Name Code Semester T+U Hours Credit ECTS
Advertising Language Analysis HIR 008 0 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Doç.Dr. AYDA İNANÇ
Course Lecturers Doç.Dr. AYDA İNANÇ,
Course Assistants
Course Category Field Proper Education
Course Objective

Meaning creation in advertising and message analyzing will be studied.

Course Content

Subjects such advertisement analysis, meaning creation, semiology will be discussed. 

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Comprehends the importance of message creating Lecture, Discussion, Drilland Practice, Group Study, Case Study, Project Based Learning, Testing, Homework, Project / Design,
2 Comprehends the elements of analysis Lecture, Drilland Practice, Case Study, Problem Solving, Project Based Learning, Testing, Homework, Project / Design,
3 Tells the elements of advertisement language Lecture, Drilland Practice, Group Study, Project Based Learning, Oral Exam, Project / Design,
4 Comprehends the importance of semiology Lecture, Question-Answer, Drilland Practice, Case Study, Project / Design, Testing, Homework,
Week Course Topics Preliminary Preparation
1 advertising as an ideological discourse
2 Advertising as an ideological discourse
3 advertising as an ideological discourse
4 advertising discourse
5 advertising ethics
6 effects of advertising on society
6 effects of advertising on society
6 effects of advertising on society
7 midterm
8 relationship between advertising and gender roles
9 advertising on children
10 advertising and sensory organs
11 advertising analyses
12 advertising analyses
13 advertising analysis
14 final
Resources
Course Notes <p> Kavram ve kuramlarıyla reklam &ndash; Filiz Balta Peltekoğlu</p>
Course Resources

Reklamların Dili - Reklamlarda Anlam ve İdeoloji

Reklam ve halkla ilişkilerde hedef kitle – Füsun Topsümer

 
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories X
3 Has social reponsibility X
4 Knows how to communicate effectively X
5 Creates Pr and Advertising projects. X
7 Manages media relations X
8 Creates persuasive messages by using images and words X
Evaluation System
Semester Studies Contribution Rate
1. Ödev 30
1. Sözlü Sınav 10
2. Sözlü Sınav 10
1. Ara Sınav 50
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 14 3 42
Hours for off-the-classroom study (Pre-study, practice) 14 2 28
Mid-terms 1 15 15
Assignment 1 5 5
Project / Design 1 20 20
Final examination 1 20 20
Quiz 1 5 5
Total Workload 135
Total Workload / 25 (Hours) 5.4
dersAKTSKredisi 5