| Course Name | Code | Semester | T+U Hours | Credit | ECTS |
|---|---|---|---|---|---|
| Corporate Communication and Professional Skills | HIR 021 | 0 | 3 + 0 | 3 | 5 |
| Precondition Courses | |
| Recommended Optional Courses | |
| Course Language | Turkish |
| Course Level | Bachelor's Degree |
| Course Type | Optional |
| Course Coordinator | Öğr.Gör.Dr. ŞEBNEM CEYLAN APAYDIN |
| Course Lecturers | Öğr.Gör.Dr. ŞEBNEM CEYLAN APAYDIN, |
| Course Assistants | |
| Course Category | Available Basic Education in the Field |
| Course Objective | Analysing general management issues, corporate communication, corporate identity, corporate image, corporate reputation, corporate culture in the context of corporate brand. |
| Course Content | General management issues, corporate communication, corporate identity, corporate image, corporate reputation, corporate culture in the context of corporate brand. |
| # | Course Learning Outcomes | Teaching Methods | Assessment Methods |
|---|---|---|---|
| 1 | Grasps the difference between corporate public relations and marketing public relations | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 2 | Defines corporate brand | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 3 | Defines corporate communication tools | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 4 | Analyzes corporate identity | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 5 | To have an idea about Corporate comm. and reputation management and its practices. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 6 | Analyzes corporate Comm. Practices of corporataions. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 7 | Prepares corpoarete comm. plans. | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, |
| Week | Course Topics | Preliminary Preparation |
|---|---|---|
| 1 | Introduction | |
| 2 | Functions of Corporate communication | |
| 3 | Corporate identity, image, reputation and corporate communication | |
| 4 | Principles of corporate communications and information management | |
| 5 | Negotiation methods | |
| 6 | Problem solving abilities | |
| 7 | Midterm Exam | |
| 8 | Motivasion | |
| 9 | Customer expectations | |
| 10 | Change management | |
| 11 | Outsourcing | |
| 12 | Meeting management | |
| 13 | Student Projects-I | |
| 14 | Student Projects-II |
| Resources | |
|---|---|
| Course Notes | <p>Elden, M. (2007), Kurumsal Reklamın Anlattıkları, Beta, İstanbul</p> |
| Course Resources | |
| Order | Program Outcomes | Level of Contribution | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows Pr and Advertising Theories | ||||||
| 3 | Has social reponsibility | ||||||
| 4 | Knows how to communicate effectively | ||||||
| 5 | Creates Pr and Advertising projects. | ||||||
| 7 | Manages media relations | ||||||
| 8 | Creates persuasive messages by using images and words | ||||||
| Evaluation System | |
|---|---|
| Semester Studies | Contribution Rate |
| 1. Ara Sınav | 50 |
| 1. Ödev | 15 |
| 1. Kısa Sınav | 10 |
| 1. Proje / Tasarım | 25 |
| Total | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Total | 100 |
| ECTS - Workload Activity | Quantity | Time (Hours) | Total Workload (Hours) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 1 | 5 | 5 |
| Final examination | 1 | 10 | 10 |
| Quiz | 1 | 5 | 5 |
| Project / Design | 1 | 5 | 5 |
| Total Workload | 131 | ||
| Total Workload / 25 (Hours) | 5.24 | ||
| dersAKTSKredisi | 5 | ||