| Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
|---|---|---|---|---|---|
| Corporate Communıcatıon and Professıonal Skılls | HIR 021 | 0 | 3 + 0 | 3 | 5 |
| Ön Koşul Dersleri | |
| Önerilen Seçmeli Dersler | |
| Dersin Dili | Türkçe |
| Dersin Seviyesi | Lisans |
| Dersin Türü | Seçmeli |
| Dersin Koordinatörü | Arş.Gör.Dr. SÜHEYLA AYVAZ |
| Dersi Verenler | Doç.Dr. CENGİZ ERDAL, Öğr.Gör.Dr. ŞEBNEM CEYLAN APAYDIN, |
| Dersin Yardımcıları | |
| Dersin Kategorisi | Alanına Uygun Temel Öğretim |
| Dersin Amacı | Analysing general management issues, corporate communication, corporate identity, corporate image, corporate reputation, corporate culture in the context of corporate brand. |
| Dersin İçeriği | General management issues, corporate communication, corporate identity, corporate image, corporate reputation, corporate culture in the context of corporate brand. |
| # | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
|---|---|---|---|
| 1 | Grasps the difference between corporate public relations and marketing public relations | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 2 | Defines corporate brand | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 3 | Defines corporate communication tools | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 4 | Analyzes corporate identity | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 5 | To have an idea about Corporate comm. and reputation management and its practices. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 6 | Analyzes corporate Comm. Practices of corporataions. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
| 7 | Prepares corpoarete comm. plans. | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, |
| Hafta | Ders Konuları | Ön Hazırlık |
|---|---|---|
| 1 | Introduction | |
| 2 | Functions of Corporate communication | |
| 3 | Corporate identity, image, reputation and corporate communication | |
| 4 | Principles of corporate communications and information management | |
| 5 | Negotiation methods | |
| 6 | Problem solving abilities | |
| 7 | Midterm Exam | |
| 8 | Motivasion | |
| 9 | Customer expectations | |
| 10 | Change management | |
| 11 | Outsourcing | |
| 12 | Meeting management | |
| 13 | Student Projects-I | |
| 14 | Student Projects-II |
| Kaynaklar | |
|---|---|
| Ders Notu | Elden, M. (2007), Kurumsal Reklamın Anlattıkları, Beta, İstanbul |
| Ders Kaynakları | |
| Sıra | Program Çıktıları | Katkı Düzeyi | |||||
|---|---|---|---|---|---|---|---|
| 1 | 2 | 3 | 4 | 5 | |||
| 1 | Knows Pr and Advertising Theories | X | |||||
| 3 | Has social reponsibility | X | |||||
| 4 | Knows how to communicate effectively | X | |||||
| 5 | Creates Pr and Advertising projects. | X | |||||
| 7 | Manages media relations | X | |||||
| 8 | Creates persuasive messages by using images and words | X | |||||
| # | Ders Öğrenme Çıktılarının Program Çıktılarına Katkısı | PÇ 1 | PÇ 3 | PÇ 4 | PÇ 5 | PÇ 7 | PÇ 8 |
|---|---|---|---|---|---|---|---|
| 1 | Grasps the difference between corporate public relations and marketing public relations | ||||||
| 2 | Defines corporate brand | ||||||
| 3 | Defines corporate communication tools | ||||||
| 4 | Analyzes corporate identity | ||||||
| 5 | To have an idea about Corporate comm. and reputation management and its practices. | ||||||
| 6 | Analyzes corporate Comm. Practices of corporataions. | ||||||
| 7 | Prepares corpoarete comm. plans. |
| Değerlendirme Sistemi | |
|---|---|
| Yarıyıl Çalışmaları | Katkı Oranı |
| 1. Ödev | 50 |
| 1. Proje / Tasarım | 50 |
| Toplam | 100 |
| 1. Yıl İçinin Başarıya | 50 |
| 1. Final | 50 |
| Toplam | 100 |
| AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
|---|---|---|---|
| Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
| Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
| Mid-terms | 1 | 10 | 10 |
| Assignment | 1 | 5 | 5 |
| Final examination | 1 | 10 | 10 |
| Quiz | 1 | 5 | 5 |
| Project / Design | 1 | 5 | 5 |
| Toplam İş Yükü | 131 | ||
| Toplam İş Yükü / 25 (Saat) | 5,24 | ||
| dersAKTSKredisi | 5 | ||