Ders Adı | Kodu | Yarıyıl | T+U Saat | Kredi | AKTS |
---|---|---|---|---|---|
Corporate Communıcatıon and Professıonal Skılls | HIR 021 | 0 | 3 + 0 | 3 | 5 |
Ön Koşul Dersleri | |
Önerilen Seçmeli Dersler | |
Dersin Dili | Türkçe |
Dersin Seviyesi | Lisans |
Dersin Türü | Seçmeli |
Dersin Koordinatörü | Öğr.Gör.Dr. ŞEBNEM CEYLAN APAYDIN |
Dersi Verenler | Doç.Dr. CENGİZ ERDAL, Öğr.Gör.Dr. ŞEBNEM CEYLAN APAYDIN, |
Dersin Yardımcıları | |
Dersin Kategorisi | Alanına Uygun Temel Öğretim |
Dersin Amacı | Analysing general management issues, corporate communication, corporate identity, corporate image, corporate reputation, corporate culture in the context of corporate brand. |
Dersin İçeriği | General management issues, corporate communication, corporate identity, corporate image, corporate reputation, corporate culture in the context of corporate brand. |
# | Ders Öğrenme Çıktıları | Öğretim Yöntemleri | Ölçme Yöntemleri |
---|---|---|---|
1 | Grasps the difference between corporate public relations and marketing public relations | Lecture, Question-Answer, Discussion, | Testing, Homework, |
2 | Defines corporate brand | Lecture, Question-Answer, Discussion, | Testing, Homework, |
3 | Defines corporate communication tools | Lecture, Question-Answer, Discussion, | Testing, Homework, |
4 | Analyzes corporate identity | Lecture, Question-Answer, Discussion, | Testing, Homework, |
5 | To have an idea about Corporate comm. and reputation management and its practices. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
6 | Analyzes corporate Comm. Practices of corporataions. | Lecture, Question-Answer, Discussion, | Testing, Homework, |
7 | Prepares corpoarete comm. plans. | Lecture, Question-Answer, Discussion, | Testing, Oral Exam, |
Hafta | Ders Konuları | Ön Hazırlık |
---|---|---|
1 | Introduction | |
2 | Functions of Corporate communication | |
3 | Corporate identity, image, reputation and corporate communication | |
4 | Principles of corporate communications and information management | |
5 | Negotiation methods | |
6 | Problem solving abilities | |
7 | Midterm Exam | |
8 | Motivasion | |
9 | Customer expectations | |
10 | Change management | |
11 | Outsourcing | |
12 | Meeting management | |
13 | Student Projects-I | |
14 | Student Projects-II |
Kaynaklar | |
---|---|
Ders Notu | Elden, M. (2007), Kurumsal Reklamın Anlattıkları, Beta, İstanbul |
Ders Kaynakları |
Sıra | Program Çıktıları | Katkı Düzeyi | |||||
---|---|---|---|---|---|---|---|
1 | 2 | 3 | 4 | 5 | |||
1 | Knows Pr and Advertising Theories | X | |||||
3 | Has social reponsibility | X | |||||
4 | Knows how to communicate effectively | X | |||||
5 | Creates Pr and Advertising projects. | X | |||||
7 | Manages media relations | X | |||||
8 | Creates persuasive messages by using images and words | X |
Değerlendirme Sistemi | |
---|---|
Yarıyıl Çalışmaları | Katkı Oranı |
1. Ara Sınav | 50 |
1. Ödev | 15 |
1. Kısa Sınav | 10 |
1. Proje / Tasarım | 25 |
Toplam | 100 |
1. Yıl İçinin Başarıya | 50 |
1. Final | 50 |
Toplam | 100 |
AKTS - İş Yükü Etkinlik | Sayı | Süre (Saat) | Toplam İş Yükü (Saat) |
---|---|---|---|
Course Duration (Including the exam week: 16x Total course hours) | 16 | 3 | 48 |
Hours for off-the-classroom study (Pre-study, practice) | 16 | 3 | 48 |
Mid-terms | 1 | 10 | 10 |
Assignment | 1 | 5 | 5 |
Final examination | 1 | 10 | 10 |
Quiz | 1 | 5 | 5 |
Project / Design | 1 | 5 | 5 |
Toplam İş Yükü | 131 | ||
Toplam İş Yükü / 25 (Saat) | 5,24 | ||
Dersin AKTS Kredisi | 5 |