Course Name Code Semester T+U Hours Credit ECTS
Corporate Communication and Professional Skills HIR 021 0 3 + 0 3 5
Precondition Courses
Recommended Optional Courses
Course Language Turkish
Course Level Bachelor's Degree
Course Type Optional
Course Coordinator Öğr.Gör.Dr. ŞEBNEM CEYLAN APAYDIN
Course Lecturers Öğr.Gör.Dr. ŞEBNEM CEYLAN APAYDIN,
Course Assistants
Course Category Available Basic Education in the Field
Course Objective

Analysing general management issues, corporate communication, corporate identity, corporate image, corporate reputation, corporate culture in the context of corporate brand.

Course Content

General management issues, corporate communication, corporate identity, corporate image, corporate reputation, corporate culture in the context of corporate brand.

# Course Learning Outcomes Teaching Methods Assessment Methods
1 Grasps the difference between corporate public relations and marketing public relations Lecture, Question-Answer, Discussion, Testing, Homework,
2 Defines corporate brand Lecture, Question-Answer, Discussion, Testing, Homework,
3 Defines corporate communication tools Lecture, Question-Answer, Discussion, Testing, Homework,
4 Analyzes corporate identity Lecture, Question-Answer, Discussion, Testing, Homework,
5 To have an idea about Corporate comm. and reputation management and its practices. Lecture, Question-Answer, Discussion, Testing, Homework,
6 Analyzes corporate Comm. Practices of corporataions. Lecture, Question-Answer, Discussion, Testing, Homework,
7 Prepares corpoarete comm. plans. Lecture, Question-Answer, Discussion, Testing, Oral Exam,
Week Course Topics Preliminary Preparation
1 Introduction
2 Functions of Corporate communication
3 Corporate identity, image, reputation and corporate communication
4 Principles of corporate communications and information management
5 Negotiation methods
6 Problem solving abilities
7 Midterm Exam
8 Motivasion
9 Customer expectations
10 Change management
11 Outsourcing
12 Meeting management
13 Student Projects-I
14 Student Projects-II
Resources
Course Notes <p>Elden, M. (2007), Kurumsal Reklamın Anlattıkları, Beta, İstanbul</p>
Course Resources
Order Program Outcomes Level of Contribution
1 2 3 4 5
1 Knows Pr and Advertising Theories
3 Has social reponsibility
4 Knows how to communicate effectively
5 Creates Pr and Advertising projects.
7 Manages media relations
8 Creates persuasive messages by using images and words
Evaluation System
Semester Studies Contribution Rate
1. Ara Sınav 50
1. Ödev 15
1. Kısa Sınav 10
1. Proje / Tasarım 25
Total 100
1. Yıl İçinin Başarıya 50
1. Final 50
Total 100
ECTS - Workload Activity Quantity Time (Hours) Total Workload (Hours)
Course Duration (Including the exam week: 16x Total course hours) 16 3 48
Hours for off-the-classroom study (Pre-study, practice) 16 3 48
Mid-terms 1 10 10
Assignment 1 5 5
Final examination 1 10 10
Quiz 1 5 5
Project / Design 1 5 5
Total Workload 131
Total Workload / 25 (Hours) 5.24
dersAKTSKredisi 5